Sales OnLine Direct Unveils Comprehensive Collectibles Portal PORTAL NAME: www.collectingexchange.com

Business Wire, Jan 27, 2000

Business/Technology Editors

WORCESTER, Mass.--(BUSINESS WIRE)--Jan. 27, 2000

Sales OnLine Direct, Inc. (OTC BB:PAID), In a year-long effort focusing its strengths in technology and development, has created a first of its kind portal for the Collectibles industry. Today, the company unveiled the portal as phase one of three.

Located at www.collectingexchange.com the portal is positioned as the premier educator for the collectibles community. &uot;The portal's search engine comprises the majority of all collectible sites on the Internet while delivering the data with tremendous speed to the user,&uot; said Marc Stengel, Executive Vice President of Sales OnLine Direct.

The site's tools will provide extensive information that will allow collectors to make informed decisions about authenticity and where to buy or sell. The portal is a collectibles marketplace linking top collectible sites such as Ebay (Nasdaq:EBAY), Shop At Home (Nasdaq:SATH), Greg Manning (Nasdaq:GMAI) and Amazon (Nasdaq:AMZN) to buyers and sellers from around the world. Information provided on this site will, in turn, promote confidence in transactions, thus increasing the opportunity for online purchases and sales of collectibles.

&uot;We're not looking to be competitive in the collectibles industry, rather we seek to develop partnerships with lead manufacturers, licensers, licensees, collecting communities, and major auction houses. We have a substantial user base, which will effectively promote these sites. The collectingexchange.com is a gateway to enhance everyone else's businesses,&uot; said Greg Rotman, CEO of Sales OnLine Direct.

The portal provides information on a variety of collectible topics including, trade show calendars, auction listings, library information, grading and authentication, publications, restoration services, collecting software, merchants, classifieds, etc. From antiques and Pokemon to Mickey Mantle memorabilia and fine art. If it is related to collectibles, you'll find it on the site.

One of the many unique services the site offers is the ability to catalog historical information so that it is always available to the consumer. &uot;America Online (NYSE:AOL), Yahoo (Nasdaq:YHOO) and, the Microsoft Network (Nasdaq:MSFT), Lycos (NasdaqNM:LCOS), Excite (Nasdaq:ATHM), Go2Net (Nasdaq:GNET) and other search engines, which are not focused on only one industry, do not archive all of their information. We know that our audience wants this information to always be accessible to them,&uot; Mr. Stengel added.

Collectors and Merchants will also find hyperlinks to reach resources specific to each collectible category, such as worldwide merchants, appraisers, experts, insurance providers or other collectors. This site has been built dynamically so that this information is constantly being updated, and changed.

Advertisers are signing up daily and revenues are already being generated. &uot;We have studied the industry numbers and are confident that this site will not only generate the traffic but the revenues necessary to support growth and infrastructure,&uot; said Richard Rotman CFO of Sales OnLine Direct. In 1998, the collectible industry reported that total consumer sales rose 6% to reach $10.7 billion. As an industry, collectibles are enjoying a 10% compounded annual growth rate for the 5th continuous year. Consumer demand for collectibles continues to grow as the baby boomer generation takes up collecting as a pastime. And, according to Forrester Research, a consulting firm that reports on the online auction industry, online auction sales are estimated to reach $19 billion by 2003.

As phase one launches today, phase two and three will follow adding different components and cutting edge technology to complete the Collecting Exchange.

This release contains forward-looking statements with the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in the forward-looking statements and assumptions, upon which forward-looking statements are based, are reasonable and it can give no assurance that, such expectations and assumptions will prove to have been correct.