Ericsson Announces Changes in Executive Management

Business Wire, Jan 28, 2000

Business/Technology Editors

STOCKHOLM, Sweden--(BUSINESS WIRE)--Jan. 28, 2000

Ericsson (NASDAQ:ERICY) has today announced a number of changes in the executive management.

Jan Wareby, currently Executive Vice President and Head of Market Area Europe, Middle East and Africa, is appointed new head of Consumer Products after Johan Siberg. The appointment is effective February 15, 2000. Jan Wareby will be based at Ericsson's corporate office in London. The Business Segment Consumer Products has its main activities in Lund, Sweden and in Triangle Park, United States. London offers a good hub location for the segment management.

Johan Siberg, Executive Vice President, will move to a new position as coordinator of Swedish operations, including representing Ericsson in industry associations and overall industrial relations. He will participate in major Ericsson boards and steering groups relating to operations in Sweden.

Market Area Europe, Middle East and Africa will be divided into two areas.

Ragnar Back, currently President and Country Manager of Ericsson in Italy is appointed Executive Vice President, head of Market Area Western Europe and member of the Corporate Executive Team. The appointment is February 15, 2000.

Massimo Gentili, currently Vice President and General Manager Public Operators is appointed President and Country Manager of Ericsson in Italy as from March 10, 2000.

Appointment of a Manager for Market Area Eastern Europe, Middle East and Africa will be announced shortly.

Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom and datacom technologies with freedom of mobility for the user. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for its customers - network operators, service providers, enterprises and consumers - the world over.

Please visit Ericsson's Press Room at: http://www.ericsson.se/pressroom

Curriculum vitae:

Ragnar Back, born 1944, joined Ericsson in 1969. 1984 he became Vice President and Marketing Director, Public telecom. 1988-1992, Vice President &General Manager, Europe, Australia, New

Zealand 1992-1994, President, Ericsson in the Netherlands 1994-1997, President of Ericsson Business Communications and head of

business area Business networks, 1997- President and Country Manager, Ericsson Italy.

Massimo Gentili, born 1947 1968-1975 worked with Ericsson in Italy from with software design 1991-1994 Business Unit Manager, mobile systems. 1995 he was appointed Vice president and General Manager for Public

Operators, Ericsson Italy

Johan Siberg, born 1944, joined Ericsson in 1970. 1976-1980 Head of Corporate Function Production 1980-1984 Head of Telecom Division, Anaconda-Ericsson, United States 1984-1990 Head of Production, Ericsson Telecom 1991-1994 Vice President, Purchasing, Procurement and Supply and

Distribution 1994-1998 Head of Business Area Mobile Phones and Terminals 1998- Executive Vice president Head of Business Segment Consumer

Products

Jan Wareby, born 1956, joined Ericsson in 1980. 1983-1990 various management positions in Sales and marketing in

Ericsson in the United States, incl. Vice President Sales and

Marketing. 1991-1998, Sales, Marketing and other management positions with

Ericsson Radio System in Sweden, including as Vice president and

Head of Business Unit American Standards, 1998- Executive Vice President and Head of Market Area Europe Middle

East and Africa, London.