ADVISORY/Ronnie Lott and DIRECTV Celebrate Hall of Fame Announcement

Business Wire, Jan 29, 2000

Sports Editors/Football Writers

ADVISORY for Saturday (Jan. 29)

--(BW SportsWire)

Satellite Entertainment's Heaviest Hitter Honors NFL's Heaviest

Hitter Following NFL Hall of Fame Class of 2000 Announcement

Expected First Ballot Nominee Joe Montana and 49er Receiver

Jerry Rice Offer Comments on Lott's Career and Anticipated

Hall of Fame Induction

WHAT:  Satellite footage of DIRECTV ceremony honoring
       highly anticipated first ballot Hall of Fame
       Inductee and four-time Super Bowl Champion San
       Francisco 49er Ronnie Lott. The ceremony takes place
       in the DIRECTV booth at the Coca Cola Presents the
       NFL Experience in Atlanta, shortly after the NFL
       press conference to announce the NFL Hall of Fame
       Class of 2000.

       Footage to include in depth comments from Lott, in
       the wake of the NFL Hall of Fame announcement, on
       his career, the significance of entering the Hall of
       Fame, as well as his predictions for Super Bowl
       XXXIV. Footage will also include thoughts from
       legendary San Francisco 49er Quarterback Joe
       Montana, and Jerry Rice on their experiences as
       Lott's teammates during the 49ers championship
       reign.

WHO:   Ronnie Lott - Four-Time Super Bowl Champion
                     San Francisco 49er

       Joe Montana - Four Time Super Bowl Champion
                     2000 NFL Hall of Fame Inductee

       Jerry Rice -  San Francisco 49er Wide Receiver
                     NFL's Most Prolific Receiver

       Jim Laslavic - Host of DIRECTV SPORTS exclusive
                      show THIS WEEK ON SPORTS
                      and former NFL linebacker

WHEN:  Saturday, Jan. 29
       7 p.m. (EST)

WHERE: Telstar 5/Transponder K25 (KU Band) Troubleshooter # 404/
       876-1045 or 404/876-7149 ext. 297 &298