Rich Media MP3 Player for Nintendo Gameboy Launched at 2000 International CES Show

Business Wire, Jan 7, 2000

Business/High Tech Editors

CES 2000

VANCOUVER, British Columbia--(BUSINESS WIRE)--Jan. 7, 2000

New Encrypted MP3 Format With Visual Metadata Created to Distribute

Digital Music to Over 80 Million Gameboy(TM) Users

Destiny Media Technologies, Ltd (Pink Sheets:DSNYD) announced today a working agreement with SongBoy, Inc. to license Destiny's rich media, secure MP3 format (MPE).

Songboy(TM) will be previewing a prototype cartridge plug-in for the Nintendo Gameboy(TM) at the Las Vegas, Consumer Electronics Show on January 6, 2000.

SongBoy(TM) is a digital multimedia player utilizing the Nintendo Gameboy(TM) unit currently owned by more than 80 million people worldwide. GameBoy(TM) owners can simply plugin SongBoy's module to access music from the Internet. SongBoy(TM) has a simple menu with its CD like controls (play, stop, forward, etc.) and all the necessary software to convert a personal music library to digital audio files, which can be downloaded to the player.

Users will be able to download music directly from the Songboy(TM) website http://www.songboy.com. Advertisers will sponsor the first 10,000 downloads of a new song which will be available for free to consumers. Additional copies of the song will be available from the Songboy(TM) site at low cost. As the music plays, images and advertising will show in the Gameboy(TM) color screen.

The Songboy(TM) transforms the Gameboy(TM) into a full featured MP3 player similar to the Diamond Rio(TM) (Nasdaq:SIII), but with the key differential of a visual display screen.

The terms of the working agreement are:

1. Destiny will license their proprietary MPE format for use in the

Songboy(TM) portable Gameboy(TM) module.

2. Destiny will create, manage and operate the Songboy(TM) website

which will provide for the download of digital music files and

secure e-commerce transactions for the sale of digital music and

related merchandise.

3. Destiny will develop and license a software version of the

Songboy(TM) hardware. The Songboy(TM) software is powered with

the same MP3 playback engine as the Destiny Media Player(TM)

available at http://www.radiodestiny.com.

Using the RadioDestiny Broadcaster(TM), content owners can create radio stations featuring their own artists. Consumers listen using the Destiny Media Player(TM), which features both internet radio and MP3 playback. As the music plays, a window will pop up featuring album cover, artwork and lyrics. The consumer will be able to purchase a CD or MPE version of the song.

Destiny Media Technologies, Inc. develops accessible and consumer friendly Internet audio technologies based on its proprietary streaming audio format.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.