The New York Times Company Reports Ad Revenues and Volume for Its Newspaper Group for June, the Second Quarter and Year to Date

Business Wire, July 10, 2000

    Business Editors

      NEW YORK--(BUSINESS WIRE)--July 10, 2000--The New York Times
Company reported today that advertising revenues for its Newspaper
Group, excluding the Worcester Telegram & Gazette (T&G) acquired in
January 2000, increased 9.8% for June 2000 compared with June 1999.
Including the T&G, advertising revenues rose 13.0% for the month.
      For the second-quarter, advertising revenues for the Group
increased 14.0%, and including the T&G, they rose 17.2%. For the year
to date, advertising revenues for the Group grew 14.7%, and including
the T&G, they increased 17.6%.
      Advertising revenue results were as follows:

      -- The New York Times

      The New York Times's advertising revenue rose 12.0% for June led
by continued growth in national advertising. Telecommunications,
technology products, corporate and e-commerce advertising were
particularly strong. In June The Times published its second e-commerce
special news section and has three more scheduled for the balance of
the year. Classified advertising rose as gains in help-wanted
advertising offset softness in automotive advertising. Retail
advertising increased in large part due to growth in restaurant and
fashion/jewelry store advertising.

      -- The Boston Globe

      The Boston Globe's advertising revenue increased 10.0% for June.
National advertising rose in the month led by strength in
telecommunications, e-commerce, entertainment and bank advertising.
Classified advertising increased as continued growth in help-wanted
advertising offset softness in automotive and real estate advertising.
Help wanted, which posted its eighth consecutive month of double-digit
gains, benefited from strength in the professional category.

      -- The Regional Newspaper Group

      The Regional Newspaper Group's advertising revenue grew 2.2% for
June. Retail advertising increased in large part due to a change in
the mix of advertising. Classified advertising rose as continued
strength in employment advertising at our California newspapers offset
weakness in automotive advertising at our Southeastern newspapers.
      The New York Times Company (NYSE: NYT) is a diversified media
company including newspapers, magazines, television and radio
stations, and electronic information and publishing. The Company's
core purpose is to enhance society by creating, collecting and
distributing high-quality news, information and entertainment.
      The Company, which had 1999 revenues of $3.1 billion, publishes
The New York Times, The Boston Globe and 22 other newspapers;
publishes four magazines, including Golf Digest; operates eight
network-affiliated television stations and owns two New York City
radio stations. It also operates news, photo and graphics services as
well as news and feature syndicates. A division of the Company, New
York Times Digital, operates Internet properties such as NYTimes.com,
Boston.com and NYToday.com. The Company holds interests in one
newsprint mill, one supercalendered paper mill and the International
Herald Tribune S.A.S.
*T
                      THE NEW YORK TIMES COMPANY
                       2000 ADVERTISING REVENUE(a)
                  JUNE, 2ND QUARTER AND YEAR TO DATE

Newspaper Group
Total Advertising Revenues
(dollars in thousands)

                         June             2nd Quarter    Year to Date
                      2000 % Change   2000   % Change  2000   % Change

The New York Times  $100,287   12.0   $337,731   16.5  $665,578   18.2
The Boston Globe      40,661   10.0    132,043   14.8   253,529   14.1
Regional Newspapers   27,390    2.2     94,328    5.1   185,447    4.4
Subtotal             168,338    9.8    564,102   14.0 1,104,554   14.7
Telegram & Gazette(b)  4,865    n/a     15,851    n/a    28,357    n/a
Total Newspaper
 Group              $173,203   13.0   $579,953  17.2 $1,132,911   17.6

      (a) Beginning in January 2000, advertising revenues from New York
Times Digital, the Company's Internet division, are not included in
the Newspaper Group advertising revenues for the current and
comparable periods. New York Times Digital is comprised of
NYTimes.com, Boston.com, NYToday.com, GolfDigest.com and Abuzz.
Numbers may not add due to rounding.

      (b) The Worcester Telegram & Gazette year-to-date 2000 advertising
revenue is for the period from January 7 (acquisition date) through
June 25.

                      THE NEW YORK TIMES COMPANY
                       2000 ADVERTISING VOLUME(1)
        (Inches in thousands, Preprints in thousands of copies)
                  JUNE, 2ND QUARTER AND YEAR TO DATE

The New York Times(2)

                    June             2nd Quarter      Year to Date
             2000  %      % of   2000   %   % of   2000     %    % of
                 Change  Total       Change Total         Change Total


Retail       43.5   1.2   13.4  142.7   4.0  13.0    268.1   2.3  12.6
National    122.7   7.9   37.7  426.5  12.1  38.8    837.4  14.5  39.2
Classified   83.0  -2.3   25.5  255.0  -2.0  23.2    506.9  -1.2  23.7
Total ROP   249.1   3.1   76.6  824.2   6.0  75.0  1,612.4   7.0  75.5

Part Run/
 Zoned       75.9  -8.1   23.4  275.5  -1.6  25.0    523.2   3.4  24.5

Total       325.0   0.3 100.0 1,099.7  4.0 100.0  2,135.6   6.1 100.0

Preprints  32,459   9.0       104,760   8.5        203,015   5.2

The Boston Globe

                    June             2nd Quarter      Year to Date
             2000  %      % of   2000   %   % of   2000     %    % of
                 Change  Total       Change Total         Change Total

Retail       46.9  -4.1   18.9  156.0  -0.5  19.6    281.4  -4.7  18.6
National     64.3  13.5   26.0  210.1  16.2  26.4    401.6  13.4  26.5
Classified  113.1   0.1   45.6  358.1   0.2  45.0    703.6   1.3  46.5
Total ROP   224.3   2.6   90.5  724.1   4.2  91.0  1,386.6   3.2  91.6

Part Run/
 Zoned       23.5   6.3    9.5   71.7  -4.5   9.0    127.8  -2.2   8.4

Total       247.8   3.0  100.0  795.8   3.4 100.0  1,514.4   2.7 100.0

Preprints  57,825  -2.4       199,536   4.6        385,041   2.1

Telegram & Gazette(3)

                    June             2nd Quarter      Year to Date
             2000  %      % of   2000   %   % of   2000     %    % of
                 Change  Total       Change Total         Change Total

Retail       26.8   n/a   22.5   86.9   n/a  21.8    150.5   n/a  21.5
National      6.6   n/a    5.5   23.1   n/a   5.8     35.4   n/a  5.1
Classified   44.4   n/a   37.2  144.4   n/a  36.1    270.5   n/a  38.7
Total ROP    77.8   n/a   65.2  254.4   n/a  63.7    456.4   n/a  65.3

Part Run/
 Zoned       41.5   n/a   34.8  145.1   n/a  36.3    243.0   n/a  34.7

Total       119.3   n/a  100.0  399.5   n/a 100.0    699.4   n/a 100.0

Preprints  14,396   n/a        49,637   n/a         91,884   n/a

Regional Newspaper Group

                    June             2nd Quarter      Year to Date
             2000  %     % of   2000   %   % of   2000     %    % of
                 Change Total       Change Total         Change Total


Retail      543.8   0.0  43.9 1,834.7  -1.2  43.6  3,653.8  -1.4  44.8
National     22.6  -7.8   1.8    76.4   5.5   1.8    149.0   5.7   1.8
Classified  629.7  -2.0  50.8 2,053.7   0.8  48.7  4,023.2   1.7  49.3
Legal        43.4  43.7   3.5   248.3  31.1   5.9    334.3  22.3   4.1

Total     1,239.5  -0.1 100.0 4,213.1   1.4 100.0  8,160.3   1.1 100.0

Preprints  79,141  -2.5       279,327   3.6        552,977   2.4

Notes:

      1. Advertising volume is based on preliminary internal data, which
may be updated in subsequent reports and may not be indicative of
advertising revenues or operating profit. Numbers may not add due to
rounding.

      2. The New York Times newspaper sells advertising by category. It
defines Retail, National and Classified as follows:

      - Retail - Computer/Electronics-Retail, Department Stores,
Fashion/Jewelry-Retail, Fine Arts, Home Furnishings Stores, Mass
Market Stores and Restaurants

      - National - American Fashion, Banking, Books, Consumer Electronic
Manufacturers, Consumer Products, Corporate, Cosmetics, Direct
Response, E-Commerce, Education, Entertainment, Financial Services,
Healthcare/Pharmaceuticals, Home Furnishing Manufacturers, Hotels,
International Fashion, Media, Technology Products, Telecommunications
and Transportation (travel)

      - Classified - Automotive, Help Wanted and Real Estate Zoned -
The New York Times newspaper also offers advertisers multiple zoned
buying options primarily in its New York metropolitan market. When
Retail, National or Classified advertising is purchased by zip code or
by a defined geographic area (such as Connecticut, Long Island,
Manhattan, New Jersey or Westchester) it is classified as Zoned.

      3. The Worcester Telegram & Gazette year-to-date 2000 advertising
volume is for the period January 7 (acquisition date) through June 25.

    --30--MEM/ny*

    CONTACT: The New York Times Company
             Catherine Mathis, 212-556-1981;
             E-mail:  mathicj@nytimes.com
             This press release may be downloaded from
              http://www.nytco.com

    KEYWORD: NEW YORK
    INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE