NewWorld Commerce Signs 30 New Contracts in First Full Quarter For Its NewWorld Direct E-Marketing Solution

Business Wire, July 12, 2000

Business/Technology Editors

SEATTLE--(BUSINESS WIRE)--July 12, 2000

Customers Represent Multiple Industries in U.S., Europe; Include

Baltimore Technologies, Heineken, NetManage, WorldCom, Others

NewWorld Commerce, a Seattle-based provider of e-marketing campaign generation and management solutions, today announced that in its first full quarter of operations (ending June 30, 2000) with its NewWorld Direct product, it has signed up 30 clients in the U.S. and Europe.

NewWorld Commerce customers, representing diverse industries, include Baltimore Technologies (security software), Goodbody Corporate Finance (finance), Heineken (brewing), NetManage (software), NetQuoteDirect (insurance), Pigsback.com (on-line community) and WorldCom (telco), among others.

"We are still definitely the `new kids on the block,' but by delivering the value promised in NewWorld Direct our customers are helping us make a serious impression on the market," said Donal Daly, CEO of NewWorld Commerce. "There are many reasons for the rapid success of NewWorld Direct," he added. "Among them are the rapid manner in which non-technical marketers can get a multi-national campaign up and running and the sophisticated personalization and the Web-centric nature of the product."

In addition to sophisticated e-mail marketing functionality, NewWorld Direct enables non-technical marketers to create a micro-Web site for each marketing campaign without any technical assistance -- in a matter of hours. A number of clients have already launched their e-marketing campaigns, including Heineken (www.passport-to-party.com), WorldCom (www.wcom.ie/entrepreneur) and others.

"We're so impressed by NewWorld Direct that we've decided to use it ourselves, despite in-house expertise in Web-based marketing. Our entire marketing department has attended training courses run by NewWorld Commerce and we've already begun to use the product. In fact, we recently announced the launch of our Connect Online service via NewWorld Direct. We were able to effectively monitor the effectiveness of the campaign by tracing visitors via the URL contained in the original e-mail," said Ciara Power, marketing communications manager at WorldCom.

"NewWorld Direct makes it really easy for us to provide relevant value-add communications to our clients because we can segment our database very easily and launch communications campaigns that can be tracked for each individual user. That way we know what information each person values," said Carole Corby, corporate finance executive, Goodbody Corporate Finance.

NewWorld Direct is the only Web-centric permission-based marketing platform that enables marketers to create truly global marketing campaigns on the Internet through customized Web sites, persistent Web messaging and one-to-one relationship development capabilities.

It delivers this using a combination of campaign-specific Web action sites, closed-loop campaign reporting on a named-visitor basis, and permission e-mail. Each campaign is created and built directly from the marketer's desktop. NewWorld Direct is available via the Web (www.newworlddirect.com) on a subscription basis.

About NewWorld Commerce

Founded in 1999, NewWorld Commerce (www.newworldcommerce.com) delivers Internet marketing campaign generation and management solutions to organizations seeking to quantifiably improve their e-marketing programs. Based in Dublin, Ireland, with U.S. headquarters in Seattle, NewWorld Commerce's European and North American customers include Oracle and NetManage, among others.

The company's NewWorld Direct product enables customers to leverage their existing customer base, rapidly build loyal online communities and drive sales. Users from marketing, sales, HR and other departments can create and manage personalized, relevant and anticipated interactive marketing programs that can be measured and analyzed on an individual named-visitor basis. Its multi-lingual architecture facilitates global and cross cultural communications. NewWorld Direct's self-service approach lets business professionals employ the software over existing Internet connections without additional investment in hardware, software or services.

Throughout this release, software and hardware products are mentioned by name. In most, if not all, cases, these product names are claimed as trademarks by the companies that manufacture the products. It is not our intention to claim these names or trademarks as our own.