Women.com and eDiets.com Offer Women a "Losing Proposition"

Business Wire, July 17, 2000

Business Editors/Health & Internet Writers

SAN MATEO, Calif. & DEERFIELD BEACH, Fla.--(BUSINESS WIRE)-- July 17, 2000

Co-branded "Diet Center" Brings Personalized Weight-Loss Program

to Visitors Interested in Maintaining a Healthy Lifestyle

Women.com Networks, Inc., (NASDAQ: WOMN), the leading Internet destination for women and top 50 Internet property, and eDiets.com, Inc. (OTC BB: EDET), a leading online diet, fitness and counseling center, have teamed up to launch a co-branded "Diet Center" at www.women.com.

Expected to launch in July, 2000, the new "Diet Center" will integrate original content and tools from eDiets.com, including its personalized weight-loss, nutrition and exercise programs into the leading Women.com network. The parties entered a two-year, multi-million-dollar partnership to build the "Diet Center" of which eDiets.com is the exclusive content provider.

"We chose eDiets.com as a weight-loss partner for their truly realistic, personalized approach to health and weight management, that fits with our strategy to deliver information women want and need in a contextual environment throughout our network," said Jeff Bruce, VP, national advertising sales, Women.com. "The eDiets.com partnership and co-branded `Diet Center' broadens our efforts to provide customized information to our visitors, as well as leading news and information on health and fitness."

Developed by a team of licensed dietitians, psychologists and technicians, eDiets.com's weight-loss program provides subscribed members with professional advice and information unique to each subscriber's needs. Each eDiets.com member enjoys the convenience and privacy of 24/7 access to their personalized eDiets.com programs, which include customized weekly menus, recipes and grocery shopping lists, interactive tools, online meetings, support boards, chats, fitness tips, professional advice, and more through their desktop computers. Through the co-branded "Diet Center" on Women.com, visitors will also be able to register for the bi-weekly eDiets.com newsletter, news@eDiets.com, providing subscribers with a wealth of information relating to health, nutrition and fitness for achieving and maintaining a healthy lifestyle.

Each quarter, eDiets.com will design a special eDiets.com membership offer geared specifically to Women.com visitors. Additionally, in a highly integrated approach to reach the fast-growing female Internet audience, eDiets.com will be featured in several Women.com newsletters and will occupy the anchor-sponsor position in five Women.com promotions and sweepstakes per year.

"Taking our unique and proven online program to a major women's destination was the most logical way to grow our business and reach our key demographic," said David Humble, chairman and CEO of eDiets.com. "In Women.com, we have found the perfect partner -- eighty percent of their visitors are seeking diet and fitness information. With the new co-branded section, users will benefit from our program in a comfortable setting -- a key ingredient to the success of any weight-loss program."

The new diet center is the first example of eDiets.com's planned strategy of developing co-branded "virtual diet centers" to be hosted by leading Internet destinations in the United States and Europe. Each co-branded "Diet Center" will leverage the loyalty of the host sites' audiences, adding additional content and services to the host and creating new customer bases for eDiets.com.

About Women.com

Among the top 50 Internet properties, Women.com WOMN is the leading women's Internet network offering programming, community, shopping and personalized services that are relevant, interesting and immediate to women online. Uniting the most popular brand names in the world, such as Cosmopolitan, Good Housekeeping, Redbook, Prevention and Harlequin, Women.com incorporates its assets into a network which is 100,000 pages deep and 18 topical channels wide. Voted "Best Fitness Hub" and "Best House & Home Hub" by Yahoo! Internet Life and named one of the "best fitness sites" by Health magazine, Women.com offers expert advice, in-depth information and unique services and tools to assist visitors in every area of their lives, from health to home, parenting to career. Founded in 1992, Women.com has offices in San Mateo and New York.

This announcement may contain forward looking statements about our revenues, earnings, margins, and other future plans and objectives. These statements are subject to risks and uncertainties that could cause our actual results to vary materially from the results and objectives discussed in the forward looking statements. Among the factors that could cause actual results to differ are: increased competition from other web sites offering similar content, unexpected problems with our computer infrastructure that affect the delivery of our content, effectiveness of our marketing and advertising programs, market acceptance of our content and services, and other factors that may influence future business and financial results, including those set forth in the Women.com Networks Annual Report on Form 10-K for the year ended December 31, 1999 filed with the Securities and Exchange Commission. All forward-looking statements are based on the information available to Women.com Networks on the date hereof, and Women.com Networks assumes no obligation to update such statements.