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Business Services Industry

Fort Point Partners Teams With BlueLight.com to Launch BlueLight.com "Preview" E-store

Business Wire, July 17, 2000

Business Editors/High-Tech Writers

Fort Point Managed its Ecosystem, Including Art Technology

Group, Oracle and Sun Microsystems, in Creation of the

BlueLight.com Online Shopping Destination

SAN FRANCISCO--(BUSINESS WIRE)--July 17, 2000

Fort Point Partners Inc., the eSelling(TM) Internet services firm, in conjunction with BlueLight.com(TM) - a joint venture between Kmart Corporation and SOFTBANK Venture Capital - today announced the launch of BlueLight.com's phase-one "preview" e-store (www.bluelight.com) - a scalable, powerful e-commerce site based on Fort Point's proprietary eSelling(TM) approach. Fort Point's role in the creation of BlueLight.com's preview store consisted of designing and building an infrastructure for the site, implementing a customized selling strategy and integrating a creative redesign to maximize sales.

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As the leading Internet services firm, Fort Point managed the integration of the best in hardware, software, fulfillment and customer service technologies to complete BlueLight.com's preview store. Fort Point worked with its ecosystem of companies including Art Technology Group ("ATG")(Nasdaq:ARTG), Oracle Corp. (Nasdaq: ORCL) and Sun Microsystems, Inc. (Nasdaq:SUNW) in the development, management and delivery of BlueLight.com's e-commerce system. Moving forward, Fort Point will continue to lead activities for the other phases of the project. The full BlueLight.com e-commerce store will be online this fall.

"Fort Point is an integral player in the development of BlueLight.com," said Mark H. Goldstein, CEO of BlueLight.com. "In addition to integrating their eSelling(TM) approach into our site, Fort Point has successfully managed the project to ensure that BlueLight.com will provide our customers with the ultimate shopping experience."

"The completion of the BlueLight.com preview store is only the beginning," said James Roche, co-president and CEO of Fort Point Partners. "Working with a world-class group of partners we are building one of the largest and technologically advanced sites - one with all the characteristics of an e-commerce leader."

By leveraging the strengths of Kmart, the nation's second largest mass merchant retailer, the promotional power of its investment partners, and advanced Internet technologies, BlueLight.com is creating a different kind of online shopping site that exceeds the customer's expectations at every turn. Consumers who visit the current BlueLight.com phase-one "preview" online shopping destination will experience a site featuring a full range of goods designed to make shopping on the Internet as easy as a walk through your neighborhood Kmart store. Customers are able to shop for items such as home electronics, housewares, toys, sporting goods and Kmart's popular Martha Stewart Everyday(R) line of home and garden products. When the full BlueLight.com shopping site is launched this fall, consumers will be able to browse through hundreds of thousands of products.

About BlueLight.com

Based in San Francisco, BlueLight.com is the first e-commerce company to fully integrate the assets of a real-world retail partner, Kmart Corporation, with its own superior online resources. BlueLight.com's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R) and other nationally recognized brands. BlueLight.com's e-commerce site is supported by its Totally Free Internet Service, which is the fastest growing Internet service in U.S. history with nearly three million subscribers. BlueLight.com was formed in 1999 by Kmart Corporation and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia, Inc. and a relationship with Yahoo! Inc.

About Fort Point Partners

Fort Point Partners is an Internet services firm providing strategic consulting and systems integration to empower eSelling(TM). More than 40 businesses such as Hewlett-Packard, BlueLight.com and J.Crew use Fort Point Partners' eSelling business practice to drive sales across multiple channels. eSelling focuses on developing end-to-end technology to create competitive selling advantages in the most profitable part of e-commerce, wherever buyers and sellers meet.

Fort Point Partners, builders of Internet solutions that sell harder, is headquartered in San Francisco, with offices in Chicago and New York City. Its venture partners include Accel Partners, Baker Communications Fund, L.P. and Meritech Capital Partners. Fort Point Partners is always on the lookout for the best and brightest talent. To learn more about career opportunities at Fort Point Partners please submit a resume to jobs@fortpoint.com. For more information, you can reach Fort Point at http://www.fortpoint.com or at 415-395-4400.

Sun, Sun Microsystems and the Sun logo are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries.

Business Services Industry

Fort Point Partners Teams With BlueLight.com to Launch BlueLight.com "Preview" E-store

Business Wire, July 17, 2000

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