Business Services Industry

PrimeResponse and the Royal Bank of Scotland Present Relationship Marketing 'Cyber-Case Study'

Business Wire, July 17, 2000

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 17, 2000

Free CyberSeminar Details How A Leading Bank Became A Marketing Powerhouse And Recognized A Significant Increase In Campaign Response Rates, $1 Million In Additional Incremental Revenue And A Six-Fold Increase In Marketing Productivity Using Prime@Vantage.com

PrimeResponse, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing--invites marketing-savvy organizations, and those interested in eCRM, to join the Company's free online seminar, "The Royal Bank of Scotland: Becoming a Relationship Marketing Powerhouse." This online event featuring Ian Wilson, Head of Database Marketing for The Royal Bank of Scotland and Joel Book, director of Enterprise Marketing Strategy for PrimeResponse, will provide an in-depth look into The Royal Bank of Scotland's successful foray into customer relationship marketing.

On Wednesday, July 26th at 11:00 a.m. EST, and Thursday, July 27th at 9:00 a.m. EST, Joel Book will provide an overview of the eCRM market and discuss how PrimeResponse's Prime@Vantage product suite enhances customer relationships through integrated, multi-channel marketing campaigns that meet the specific needs of each individual customer.

Ian Wilson will follow providing an outline on The Royal Bank of Scotland's re-engineered marketing strategy, and will share the phenomenal metrics associated with the implementation of Prime@Vantage.com, including increased campaign response rates of 25%, $1 million in additional incremental revenue, and a reduction in cost while achieving a six-fold increase in marketing productivity.

To register for this CyberSeminar, interested parties please contact PrimeResponse at 1 877 807-0354 or 1 617 234-6250, or send e-mail to cdrane@primeresponse.com for more information.

PrimeResponse is a clear market leader in providing the financial services industry with a complete, multi-faceted solution that optimizes customer life-time value and reduces churn. This is evident in the company's growing client base of 40 financial services leaders including Advance Bank, Alliance & Leicester, Associates First Capital Corporation, Banco Comercial Portugues, Banca Popolare di Novara, BankWest (:BWA.AX), Canadian Imperial Bank of Commerce (CIBC), Credit Suisse, Deutsche Bank, DLJdirect (NYSE: DIR), E*TRADE, NatWest Card Services, Open Bank, Provident (NASDAQ: PFGI), Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Standard Life. Partners include Andersen Consulting, Fair, Isaac, HP, IBM, MarketSwitch, Microstrategy, SAS Institute, Quaero and Sun Microsystems.

About PrimeResponse

PrimeResponse, Inc. (NASDAQ and EASDAQ: PRME) is a leader in business to consumer relationship marketing. More than 90 of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(TM) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(TM) relationship marketing solution helps organizations easily plan, optimize, execute and track sophisticated direct marketing campaigns that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.

PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, 1 617 876-8300 or 1 877-PRIME54.

"Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.html)

PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.