Digimarc MediaBridge Reader Software Now Available For Mac Users; Free Download Allows Mac OS-based Web Cams to Read Digitally-Enabled Ads in Magazines

Business Wire, July 17, 2000

Business/High Tech Editors

TUALATIN, Ore.--(BUSINESS WIRE)--July 17, 2000

Digimarc Corporation (Nasdaq:DMRC), the world leader in digital watermark technology and applications, announced today that its Digimarc MediaBridge Reader software is now available for the Apple Macintosh platform.

Consumers can download the free program from Digimarc's Web site at www.digimarc.com.

The software allows consumers to access the Web by showing Digimarc-enabled magazine pages to a Web camera attached to their computers. Advertisements and editorial content in Popular Mechanics and Wired magazines contain a digital code, which when held up to a Web camera on a PC or Mac running the Digimarc MediaBridge Reader software, will launch a browser, instantly connecting readers to opportunities to learn more or buy directly on the Internet.

"Digimarc MediaBridge is now available for users of the most popular operating systems," said Bruce Davis, Digimarc CEO. "Mac users and PC users alike are now able to access online information that interests them, without the hassle of enduring extensive searches or manually typing lengthy URLs."

More than 150 magazines, with over 150 million readers, are licensed to use the Digimarc MediaBridge system. A Digimarc `D' symbol in the lower corner of the page indicates that it is Internet-enabled. Publishing groups scheduled to launch magazines containing Digimarc MediaBridge this year include Time Inc., Ziff Davis, Hearst Corp., Smithsonian, and Primedia Consumer and Special Interest Groups.

Digimarc's Web site features information on how to recognize the `D' symbol and how best to use the Digimarc MediaBridge system.

Digimarc MediaBridge Reader software is currently available for Macintosh computers running Mac OS 8.6 or greater.

The following cameras are approved for use with Digimarc MediaBridge on the Mac:

-- 3Com(R) HomeConnect(TM) PC Digital Camera

-- Philips PCVC680K Vesta Pro PC Camera

-- Philips PCVC675K Vesta PC Camera

To download Digimarc MediaBridge Reader software, users can click on a link on Digimarc's homepage that takes them through the step-by-step process. Clicking on the link brings up an information page outlining the installation requirements necessary for using the software and the cameras available for use with Digimarc MediaBridge. A quick list of tips for use is also available.

Users must also have Adobe(R) Acrobat(R) Reader(TM) installed on their computer to use the technology. This software is available for download free of charge from either www.adobe.com/products/acrobat/readstep.html or from the Digimarc Website as users download the Digimarc MediaBridge Reader. For help downloading Digimarc software please visit http://www.digimarc.com/.

About Digimarc

Digimarc (Nasdaq:DMRC) is the world leader in digital watermark technology and applications that allow inconspicuous digital code to be embedded in any analog or digital media content. Using its proprietary technology, Digimarc has created a fundamentally new way to access the Internet. Digimarc MediaBridge makes magazines and other printed media a direct bridge to relevant information on the Internet. Advertisements and editorial pages contain a digital code, which when shown to a Web camera on a computer running the Digimarc MediaBridge reader software, will launch a browser, instantly connecting readers to opportunities to learn more and buy directly on the Internet, as specified by the advertiser or the editor. Internet-enabled pages are identified by a Digimarc `D' symbol in the lower corner of the page. Readers merely show the page to the camera and are instantly transported to the related Internet destination. Digimarc's technology has been licensed for use in over 150 U.S. magazines reaching over 150 million readers. Digimarc also provides image commerce technologies to leading stock photo agencies and major corporations and anti-counterfeiting solutions to the world's leading central banks. For more information about Digimarc, please visit our Website at www.digimarc.com.

This release contains forward-looking statements that are subject to risks and uncertainties. Although Digimarc Corporation believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Digimarc Corporation with the Securities and Exchange Commission.

Digimarc is a registered trademark and MediaBridge is a trademark of Digimarc Corporation. All other trademarks are the property of their respective owners.