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Applied Science Fiction Announces Introduction of Digital ICE Technology in Digital Minilabs

Business Wire, July 18, 2000

Business Editors & High-Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--July 18, 2000

Noritsu Exhibits Digital ICE in Two Digital Minilabs at

Lab System 2000 Show in Tokyo

Applied Science Fiction, Inc. (ASF), the leader in image enhancement and correction technology, announced today the introduction of its Digital ICE(TM) (Image Correction & Enhancement) technology into the digital minilab (DML) market. Noritsu Koki, Co., Ltd. presented two DMLs equipped with ASF's Digital ICE technology at the Lab System Show 2000, which was held in Tokyo on June 7th - 9th, 2000.

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ASF's award-winning Digital ICE technology works from within a scanner to automatically remove surface defects, such as dust and scratches, on scanned images without altering the base image. Unwanted film scratches and dust that adversely affect picture quality can inadvertently occur during picture taking or during the printmaking process. However, ASF's Digital ICE technology automatically enables the minilab to correct for these defects without degrading the image quality or slowing the print speed.

"Noritsu is committed to delivering the best possible pictures to its customers while also meeting the increasing demands of the digital imaging community for compelling, innovative new technologies," said Jerry Johnson, executive vice president of worldwide sales, marketing & operations of ASF. "The combination of Noritsu's established minilab customer base and our market leadership in delivering innovative, advanced digital imaging correction technologies allows us to partner and to offer a digital solution that surpasses the expectations of this expanding market. ASF will continue working with Noritsu to develop the next generation of digital imaging technologies."

Previously, Digital ICE has appeared on the market in the Minolta Dimage Scan Elite and the Nikon Coolscan 2000 and Nikon Coolscan III (LS-30) desktop film scanners. These Digital-ICE enabled scanners consistently produce high quality images scanned from photographic film, which are virtually devoid of artifacts from surface defects such as scratches or dust spots. The user does not need to learn or install any additional software to make Digital ICE technology work.

The Japan Color Photo Finishers' Association sponsored the Lab System Show 2000, showcasing the latest photo finishing equipment by international companies to photo equipment manufacturers. At the show, Noritsu exhibited two new DMLs, the QSS-2801 and QSS-2802, each using film scanners equipped with Applied Science Fiction's Digital ICE technology. These scanners can produce approximately 2,600 prints per hour and support 110, 135F, 135H, 135P, 135HD, 135FP, IX240 (C H P), 6x6, 6x7 and 6x9 film types. ASF has been working closely with Noritsu, one of the top manufacturers of minilabs worldwide, to integrate this technology into a variety of Noritsu scanners.

About Applied Science Fiction:

ASF develops proprietary technologies for the imaging industry that link traditional photography with the digital age. ASF licenses and brands its technologies through Original Equipment Manufacturers (OEMs) that provide products for professional, retail and consumer imaging markets.

In addition to Digital ICE, ASF offers Digital ROC(TM) (Reconstruction of Color), which works to restore the color quality of an image, regardless of the condition of the original, and Digital GEM(TM) (Grain Enhancement and Management), which combats graininess in film to greatly enhance the visual impact of resulting scanned images.

More information can be found on ASF's Web site at www.asf.com.

Digital ICE, Digital ROC, Digital GEM, ASF and Applied Science Fiction are trademarks of Applied Science Fiction, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.

Business Services Industry

Applied Science Fiction Announces Introduction of Digital ICE Technology in Digital Minilabs

Business Wire, July 18, 2000

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