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Northwest Airlines Selects CyberSight as Global Interactive Agency of Record; CyberSight Delivers Redesigned Home Page to Drive Online Ticket Sales

Business Wire, July 18, 2000

Business/High Tech Editors

PORTLAND, Ore.--(BUSINESS WIRE)--July 18, 2000

CyberSight (www.cybersight.com), a leading Internet professional services firm, announced today that it has been chosen by Northwest Airlines as the Interactive Agency of Record to assist Northwest in developing their global strategy and to implement localization across Northwest Airline's key markets.

As a strategic partner, CyberSight developed Northwest's redesigned home page to enhance the user experience and simplify the process of purchasing tickets, booking award travel, and checking flight status.

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"We selected CyberSight for their strategic capabilities and seasoned staff," said Jim Conway, director of passenger marketing for Northwest Airlines. "By working with CyberSight to enhance our Web and wireless capabilities, we look forward to strengthening our consumer relationships, increasing operational efficiencies and enriching the services we offer to our global audiences."

CyberSight will leverage its expertise in crafting user experiences to deliver on aggressive e-commerce sales goals. The redesigned home page is the first step in a series of site enhancements designed to strengthen relationships with Northwest's key audience segments. CyberSight's consumer insights practice performed extensive usability studies to develop the new customer-centric design.

"The travel and hospitality industry provides tremendous opportunity to build customer relationships that drive revenue and loyalty," said Andrew Shakman, president and CEO of CyberSight. "CyberSight's commitment for innovative eCRM solutions makes Northwest Airlines an ideal partner for us. We look forward to building groundbreaking solutions in the online space that support Northwest's history of innovation for online and off."

About CyberSight

Recognized as one of North America's leading Internet professional services firms, CyberSight provides integrated interactive strategy, marketing, web site design and development, and technical services for established category leaders and emerging companies. Key clients include Visa, The Quaker Oats Company, Molson Canada, Dole Food Company, Nissan, Northwest Airlines, IBM, Honda and Acura Canada.

CyberSight conceives and executes strategies to build stronger relationships between clients and their customers while increasing revenue, reducing costs, developing market insight and building equity. CyberSight focuses on "the user experience" and delivers services across consumer insight, usability, brand communications, database management and media/promotion partnership development.

CyberSight, headquartered in Portland with offices in Los Angeles, San Francisco and Toronto, is majority-owned by MDC Corporation Inc. and its subsidiary, Maxxcom Inc.

About Northwest Airlines

Northwest Airlines is the world's fourth largest airline offering more than 2,600 daily departures with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam. With its travel partners, Northwest serves more than 750 cities in more than 120 countries on 6 continents. Northwest and partner KLM Royal Dutch Airlines received Air Transport World's prestigious "1997 Airline of the Year" award and, based on statistics compiled by the U.S. Department of Transportation, Northwest was the most on-time U.S. airline among the seven largest network carriers for the period 1990-1999. Northwest is the 2000 recipient of Air Transport World Airline Technology Management Award. Northwest's WorldPerks frequent flyer program is the highest rated U.S.-based program reviewed by InsideFlyer Magazine, the leading authority on airline free travel programs, and in 1999 was named the most preferred frequent flyer program by the readers of Time in Asia. WorldPerks received the special "Industry Impact Award" during InsideFlyer's 12th Annual Freddie Awards. In 1999, Northwest's nwa.com was chosen as best airline web site by zdNews.com and Business 2.0 and was named one of the top 500 sites by Internet World magazine.

Business Services Industry

Northwest Airlines Selects CyberSight as Global Interactive Agency of Record; CyberSight Delivers Redesigned Home Page to Drive Online Ticket Sales

Business Wire, July 18, 2000

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