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Business Services Industry

New Broadway Pro 5.0 Adds MPEG-2 Encoding to 'Video Made Easy'

Business Wire, July 18, 2000

Business/Technology Editors

MARLBORO, Mass.--(BUSINESS WIRE)--July 18, 2000

Data Translation (NASDAQ: DATX) today announced the release of Broadway Pro(TM) 5.0, an affordable, complete digital video capture, compression, and editing system for PC video production. Designed for professionals and enthusiasts alike, the Broadway Pro PC board and software package provide everything a user needs to simply connect a video camera or VCR to a Windows(R)-based PC to create videos for live web streaming, multimedia documents, presentations, web pages, video CDs, DVDs, and digital archives. Broadway Pro 5.0 is a significant enhancement with the addition of MPEG-2, which allows encoding at full screen. The MPEG-2 capability allows audio and video conversion to DVD.

For advanced video users, Broadway Pro includes the Ulead MediaStudio Pro(TM) 6.0 VE, a complete video editing package that can be used in addition to Broadway Pro's editing features. Ulead Systems' MediaStudio integrates video capturing, editing, animated video painting, vector graphics, text overlay, and audio editing in a professional environment. MediaStudio Pro and Broadway Pro work together to make it easy to produce high-end video productions quickly and conveniently for broadcast, multimedia, and the Internet.

Using Real Networks applications, Broadway Pro also features live web streaming, expanding users' capability to share, monitor, and broadcast special moments, lectures, presentations, and distance learning.

"Data Translation once again provides a complete solution for video capture and editing by adding new MPEG-2 features to the already robust Broadway package," said Data Translation's President and CEO Fred Molinari. "Broadway continues to add value to its package while maintaining its easy to use interface. Virtually anyone can create professional looking videos without paying the high price of professional video editing packages."

Broadway Pro 5.0 can be used for the following applications:

Live Streaming                            PowerPoint Presentations
Home Video                                Multimedia Messaging
Web Publishing                            Computer-based Training
Classroom Projects                        Distance Learning
Digital Archiving                         DVDs
Video CDs                                 Video Conferencing

Guaranteed Ease of Use

Broadway Pro comes with a 30-day warranty guaranteeing ease-of use or your money back. All that is required to be up and running is a Pentium III processor (500 MHz or faster for optimum performance), a PCI slot, a CD-ROM drive, and a 3.5-inch disk drive. Broadway Pro operates on Microsoft Windows 95/98/2000 or NT 4.0.

Pricing, Availability, and Support

Broadway Pro 5.0 is available immediately and can be shipped overnight to most U.S. destinations. The price remains at the low cost of $799.00.

Data Translation provides free technical support for one full year after purchase and has a full online technical instruction and FAQ section available on the Broadway website www.b-way.com. For more information, contact the Sales Department at 1-800-249-1000.

About Ulead Systems

Ulead Systems, Inc. develops innovative video, imaging and Web graphics applications to help users communicate their ideas effectively and creatively to audiences around the world. The company's award-winning products include Ulead(R) PhotoImpact(R), Ulead(R) VideoStudio(TM), Ulead MediaStudio Pro(TM), Ulead Photo Express(TM), Ulead(R) COOL 3D(TM), Ulead(R) GIF Animator(TM), Ulead(R) SmartSaver Pro (TM), Ulead(R) GIF-X.Plugin(TM), and Ulead(R) COOL 360(TM). For more information on the company, its products and services, please visit Ulead's web site at http://www.ulead.com.

About Data Translation

Data Translation, Inc. (NASDAQ: DATX) is a world leader in the design, manufacture, and marketing of high performance application video, multimedia, imaging and data acquisition systems. Founded in 1973 and headquartered in Marlboro, Mass., the company is at the forefront of the development of standards-based digital video editing and playback systems that offer significant price and performance advantages over competing products. For more information on the company and products, visit Data Translation's web site at www.translation.com.

Note to editors: Data Translation and Broadway Pro are registered trademarks. All other trademarks are the properties of their respective companies. This news release contains forward-looking statements, including the statements regarding the functionality and acceptance of Broadway Pro. These statements involve risks and uncertainties, including the company's ability to market and manufacture Broadway Pro and those risks detailed from time to time in Data Translation's reports filed with the SEC, including the annual report on Form 10-K for the year ended November 30, 1999, and 10-Q for the quarter ended May 31, 2000.

Business Services Industry

New Broadway Pro 5.0 Adds MPEG-2 Encoding to 'Video Made Easy'

Business Wire, July 18, 2000

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