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Business Services Industry

ABA Launches Partnership With E-Learning Pioneer DigitalThink to Train Banking Industry

Business Wire, July 18, 2000

Business Editors/Banking & High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--July 18, 2000

Strategic Partnership Targets Financial Industry With

Next-Generation Web-Based Courseware

DigitalThink (Nasdaq:DTHK) and the American Bankers Association (ABA) today announced a strategic partnership to make available high quality, Web-based training to financial services institutions.

Under the agreement, DigitalThink, the pioneering e-learning solution provider to Fortune 1000 companies, will develop, host and deliver 200 hours of ABA-designed, self-paced, tutor-supported online courses. The courses will focus on the most relevant regulatory, product, customer service and sales topics targeted specifically toward banking industry professionals.

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"The American Bankers Association is reaffirming its position as the role model and the leading voice for the banking industry," said Pete Goettner, president and CEO of DigitalThink. "Today marks the beginning of a revolution in banking industry training. DigitalThink's award-winning e-learning courseware, combined with ABA's industry expertise will give bankers the competitive advantage they need in today's global economy."

Founded in 1875, ABA is the largest banking trade association in the country. ABA will apply its history of success and leadership in financial services training to DigitalThink's award-winning e-learning platform.

"With a world class partner like DigitalThink, and ABA's long history of providing superior, results-oriented training, we are well positioned as a leader in the emerging online training market," said Doug Adamson, executive director, ABA Professional Development Group. "We can now offer our members the learning and technology tools necessary to carry their training and development programs to the next level and meet the expectations of today's financially sophisticated customers."

DigitalThink will also design, develop, host and deliver ABA's business-to-consumer and business-to-business learning portals. Through these portals, employees of member banks and individual consumers can learn about, demo, register for and launch Web-based courses. ABA and DigitalThink plan to co-market and co-sell the courses.

About the American Bankers Association

Based in Washington, D.C., the ABA represents banks of all sizes on issues of national importance for financial institutions and their customers. The ABA brings together all categories of banking institutions to best represent the interests of this rapidly changing industry. Its membership -- which includes community, regional and money center banks and holding companies, as well as savings associations, trust companies and savings banks, makes the ABA the largest banking trade association in the country.

About DigitalThink

DigitalThink is the leading provider of e-learning solutions to Fortune 1000 companies. DigitalThink offers a 100% Internet-based solution that combines course content aligned with business objectives, a compelling, results-oriented e-learning experience, reporting tools that allow easy tracking and ROI measurement, and fully integrated technologies that are completely outsourced. DigitalThink e-learning solutions are already at work boosting employee efficiency, fostering customer loyalty and improving sales channel performance at smart companies such as EDS, GE Capital, KPMG Consulting, Charles Schwab & Company, Cisco Systems, Deutsche Bank, Tenet Healthcare and Circuit City. Visit DigitalThink at www.digitalthink.com for comprehensive information.

The statements contained in this release that are not purely historical are forward looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, including statements regarding DigitalThink's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward looking statements include statements regarding future sales, the DigitalThink/American Bankers Association relationship, and the growth of the e-learning market. All forward looking statements included in this release are based upon information available to DigitalThink as of the date hereof, and DigitalThink assumes no obligation to update any such forward looking statement. Actual results could differ materially from DigitalThink's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, DigitalThink's limited operating history, expected fluctuation of DigitalThink's quarterly revenues, DigitalThink's ability to recognize revenues in accordance with DigitalThink's expectations, successful hiring and retention, the strength of DigitalThink's brand awareness, and other factors and risks discussed in DigitalThink's Form 10K, filed with the Securities and Exchange Commission on June 26, 2000.

Business Services Industry

ABA Launches Partnership With E-Learning Pioneer DigitalThink to Train Banking Industry

Business Wire, July 18, 2000

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