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Business Services Industry

Mail.com Partners With CheetahMail to Launch E-Mail List Management Business; Alliance Establishes Mail.com as One-Stop Shop For E-mail Marketers

Business Wire, July 19, 2000

Business and Technology Editors

NEW YORK--(BUSINESS WIRE)--July 19, 2000

Mail.com, Inc. (NASDAQ: MAIL), a leading global provider of Internet messaging services to the consumer and business markets, has partnered with CheetahMail, a provider of list hosting and e-mail marketing solutions, to enable businesses to outsource their customer file of e-mail addresses.

Under the agreement, Mail.com is the preferred reseller of CheetahMail's services and will utilize CheetahMail's industry-leading technology to execute highly targeted e-mail marketing campaigns on behalf of its clients. Mail.com has also agreed to make a strategic investment in CheetahMail.

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Under the terms of the agreement, Mail.com will sell the list management services and manage the customer relationships, while CheetahMail will provide the infrastructure plus subscriber support including handling bouncebacks, subscribes and unsubscribes, and responding to user queries regarding their subscription status. Mail.com will utilize CheetahMail's Web-based administration tools to construct, schedule, and execute e-mail marketing campaigns. These tools also make it easy for Mail.com to segment customer lists so that list owners may target campaigns to their existing customers in a number of ways, including by demographics and purchase history. In keeping with both Mail.com and CheetahMail's commitment to consumer privacy and choice, the solution makes it easy for users to opt into or remove themselves from any list.

Mail.com is already renowned for its Special Delivery program, a leading 100-percent opt-in e-mail service in which marketers can reach prospective customers who have chosen to receive marketing messages by interest area and demographics. For marketers who would like to build their lists directly, Mail.com offers branded opt-ins for consumers to sign up for newsletters and other mailing lists. The new list management offering provides these marketers with a cost-effective, scalable way to continue the dialogue with prospects once they become customers.

Forrester Research, Inc. predicts that marketers will send more than 200 billion commercial e-mails in 2004, creating a $4.8 billion industry. With a full suite of offerings, Mail.com is well positioned to take advantage of the industry's explosive growth.

"E-mail marketing is as much about keeping existing customers happy as it is about acquiring new ones," said Jim O'Brien, vice president of Mail.com's Permission Marketing Group. "By adding CheetahMail's flexible tools, highly scalable infrastructure and reputation for top-notch customer service to our existing opt-in offerings, Mail.com can now offer marketers an effective solution for each phase of the customer lifecycle from acquisition to retention, loyalty, and customer service. Businesses can enjoy the high return on investment that e-mail marketing offers with all the convenience of a one-stop shop."

"Considering that e-mail remains the most flexible and cost effective method for courting potential customers and keeping current customers faithful, partnering with Mail.com, the leading e-mail expert, is a perfect fit for CheetahMail," said Irene Pedraza, CheetahMail chief executive officer. "Mail.com benefits from CheetahMail's above-average click-through rates and unparalleled list management expertise, while we have access to Mail.com's top-notch experienced sales force and account management teams. This unbeatable combination will ensure our clients' ability to build and expand relationships with their customers."

Mail.com's strategic investment in CheetahMail is subject to completion of mutually acceptable, definitive investment documentation.

About CheetahMail

CheetahMail (www.cheetahmail.com) provides provides its clients with technology-based solutions that create, manage and deliver permission-based e-marketing. Because of its high degree of flexibility, CheetahMail is the perfect solution for seamless customized e-mail marketing. CheetahMail's benefits include effortless data harvesting, complete scalability, and unlimited targeting and segmentation. Founded in 1998, CheetahMail provides a user interface for both publishers and subscribers, allowing them to manage their products and subscriptions with ease.

About Mail.com Consumer Messaging Services

Mail.com's Consumer Messaging Services (CMS) provides reliable and flexible free e-mail and related messaging services to consumers around the world. Members can choose from among Mail.com's wide variety of domain names to personalize their e-mail addresses. CMS serves the consumer market directly through the Mail.com flagship site at www.mail.com as well as through partnerships with top-branded Web sites, including NBC, CBS SportsLine, iWon.com, CNET, Snap.com and DellNet.com. In addition, CMS offers Web-based e-mail to Internet Service Providers (ISPs), including several of the world's top ISPs, such as EarthLink, GTE, Juno and Prodigy. Internet marketers offer products and services to Mail.com's significant network of users though online advertising, Mail.com's e-commerce site and Mail.com's permission-marketing platform. Ranked fifth in terms of reach, Mail.com continues to be the only e-mail company recognized by Media Metrix, the leader in Internet and digital media measurement.

Business Services Industry

Mail.com Partners With CheetahMail to Launch E-Mail List Management Business; Alliance Establishes Mail.com as One-Stop Shop For E-mail Marketers

Business Wire, July 19, 2000

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