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According to Interbrand, Technology and Internet Companies May Generate the Buzz, But Basic Consumer Products Companies Continue to Hold Their Own

Business Wire, July 19, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--July 19, 2000

(...Would You Like Coke, Pepsi or Starbucks?)

Findings in the World's Most Valuable Brands Survey, an annual study conducted by Interbrand, the world's leading brand consultancy, demonstrate once again that the best-loved products are often those that cost the least - whether it's Coca-Cola (1st on the list), Pepsi-Cola (35th), and Starbucks (72nd), or McDonald's (9th) and Burger King (61st), or Heinz (25th), Kellogg's (33rd) and Kleenex (45th).

Raymond Perrier, Managing Director and head of the New York office, and John Grace, Executive Director, for Interbrand, the world's leading branding consultancy, can address:

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-- How consumer products develop enduring brands - and what

can threaten their continued vitality.

-- How the brand value of consumer products can be increased

- and how that increases flexibility on pricing.

-- Why the Internet has increased the stakes for marketers of

consumer products - and how it makes brand management even

more important.

Interbrand Experts Can Also Talk About:

-- How to create and maintain brand value.

-- When it makes sense to merge two existing brands or create

a new one.

-- How to rescue a failing brand.

Interbrand (www.interbrand.com) is the world's leading brand consultancy. Clients include such global brands as Sony, BMW, British Airways, PricewaterhouseCoopers, Pharmacia & Upjohn and Kellogg's. Interbrand has 26 offices in 19 countries.

Business Services Industry

According to Interbrand, Technology and Internet Companies May Generate the Buzz, But Basic Consumer Products Companies Continue to Hold Their Own

Business Wire, July 19, 2000

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