NuEdge Systems Names Vice President of Business Development; Antonio Escobar Tapped to Direct Partnership Strategy

Business Wire, July 21, 2000

Business/Technology Editors

DENVER--(BUSINESS WIRE)--July 21, 2000

NuEdge Systems, the fast-growing provider of marketing automation solutions formed by the merger of RTMS and Customer Insight Company (CIC), today announced that Antonio Escobar has been named its first vice president of business development.

Escobar directs NuEdge Systems' strategic partnership strategy, building relationships and alliances with leaders in the expanding market for customer relationship management (CRM) solutions. Escobar brings more than thirteen years of experience in information services and solutions and draws on significant expertise in finance, marketing and product development. He joined TRW's information division (now Experian) in 1986 and held a variety of executive-level management positions, including director of finance and vice president of marketing and product management. He transferred to Experian's CIC subsidiary in 1998 as director of finance.

Escobar also oversees existing strategic partnerships, including agreements with Xerox Yankelovich Partners. He reports directly to Brian Pawling, vice president of sales of NuEdge Systems and is based at the company's headquarters in Englewood, Colo.

"As CRM continues to evolve and converge with other technologies beyond traditional marketing, customers are increasingly looking for streamlined solutions that bridge the gaps between areas of expertise," said Timothy J. Keane, chief executive officer of NuEdge Systems. "Tony's extensive expertise will help us form key partnerships that will extend our offerings and help our customers meet the challenges of leveraging customer information throughout the enterprise."

Robust Software Solutions Drive 1-to-1 Marketing

NuEdge Systems' Archer(tm)Software and the AnalytiX(r) System are used to increase the return on investment of marketing dollars for over 200 customers in a wide variety of industries; including retail, business-to- business, catalog, e-commerce, banking and financial, telecommunications, manufacturing, and non profit. Archer is used to create individualized campaigns and communications based on customers' past preferences and purchases. Analysts use the AnalytiX System to parse customer information in thousands of ways to formulate business critical decisions such as product pricing strategies and channel development.

About the Company:

NuEdge Systems is a leading provider of fully integrated customer relationship management solutions for marketing automation. The company provides software, value-added consulting services and production management systems to customer-oriented businesses of all kinds that need to rapidly launch, measure and refine customized marketing initiatives to maintain market leadership. The solution lets these businesses build individualized relationships with customers to drive satisfaction, loyalty and ultimately increase the bottom line.

Its Archer(tm) Software is used by major companies to increase customer share of wallet with individualized marketing campaigns based on past transactions, while the AnalytiX(r) System helps business analysts parse customer information in thousands of ways to facilitate business-critical decisions, such as product, service and channel development and pricing strategies. Clients include Am South Bank, Applied Power, Bridgestone/Firestone, Compaq, Sears Canada and Whirlpool. The company, founded in 1989, has more than 200 employees and is based in Milwaukee, Wis. and Denver, Colo. It can be reached at www.nuedgesystems.com.