Clear Blue Media Expands Online Advertising Activities Through Renewed Contract with Engage

Business Wire, July 25, 2000

Business Editors/High Tech Writers

RALEIGH, N.C. & SAN ANTONIO--(BUSINESS WIRE)--July 25, 2000

Success With Engage's Online Advertising

Technology Spurs Company to Sign Largest Engage AdBureau Deal

Engage Enabling Technologies, a division of Engage, Inc., (Nasdaq: ENGA), today announced that Clear Blue Media, Inc., an online advertising network based in San Antonio, Texas, has renewed and extended their agreement with Engage. The new agreement was reached because of the growth that Clear Blue Media has enjoyed in the number of ad impressions served, which has more than tripled since January 2000. Under the terms of the agreement, Engage's solutions will support the over 350 million impressions served by Clear Blue Media per month, making Clear Blue Media the largest customer of Engage AdBureau, a powerful turnkey ad management solution.

The relationship with Engage began in March 1999 when Clear Blue Media (then Image Networks) was serving under 200,000 impressions a month. "We were running our advertising with off the shelf software and hardware and it was not a cost efficient or scalable system," said Phil Pennington, president and CEO of Clear Blue Media.. "Engage helped solve that problem." Engage AdBureau now handles the entire advertising activity for Clear Blue Media, from hardware to technical support to software allowing CBM to concentrate on their ad sales efforts.

Engage AdBureau provides organizations with an outsourced solution that enables sites to maximize their Internet investment and marketers to increase the effectiveness of their targeting. AdBureau provides the ideal alternative to organizations wanting to outsource ad management, yet maintain control over advertising sales.

"When you deliver millions of impressions a day on 17 channels on thousands of properties the way we do, you need a business partner that can deliver the service you want at a fair price," Pennington adds. "Engage AdBureau offers the complete package from behavioral and geo-targeting capabilities to extensive campaign management and forecasting programs. Using Engage for these services allows us to concentrate on the core business of bringing advertisers and websites together."

"This new contract is a testament to both the great relationship we've had with Clear Blue Media and the fact that the outsourced AdBureau solution contains highly flexible and customizable technology that can help increase the effectiveness of online advertising campaigns," said Kimo Kong, general manager of Engage's Enabling Technologies division. "We're looking forward to continuing to work with Clear Blue Media as the company increases its online marketing activities with the assistance of Engage and AdBureau."

For more information on Engage AdBureau, please see the announcement released on July 24 entitled "Ad Impressions Served by Engage AdBureau Increase by 800% in Just One Year," at http://www.engage.com/press/releases/072400adbureau.htm

About Clear Blue Media

Clear Blue Media was founded in June 1998 and currently serves more than 350 million impressions a month through 8,500 websites divided into 17 content channels. The company is privately held and more information is available by visiting www.clearbluemedia.com.

About Engage Enabling Technologies

Engage Enabling Technologies, a division of Engage, Inc., provides media management and profiling technology and services to online businesses and strategic partners to transform the way sites partner with marketers to achieve their business objectives. Enabling Technologies concentrates on two distinct product lines, Advertising Technologies and Profiling Technologies, which are sold through both direct and indirect channels.

About Engage(R)

Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com.

Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners.

Engage Statement Under the Private Securities Litigation Reform Act

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.