Business Services Industry
Broadband Interactive Group Partners With Activision for Major Marketing Alliance; Company To Become A Key Marketer For Highly-Anticipated Activision Sports Video Games
Business Wire, July 26, 2000
About Bluetorch
Broadband Interactive Group's Bluetorch brings the excitement of skateboarding, surfing, snowboarding, bodyboarding, wakeboarding, inline skating, motocross and BMX to more than 50 million participants and fans of action sports, using every popular medium. Bluetorch offers daily programming on Fox Sports Net, four print magazines, Internet content (streaming video, daily updates, hot photos and much more) as well as major live events. Bluetorch is committed to core sports-informing participants and fans and letting them express themselves across multiple media. The Bluetorch experience is available at www.bluetorch.com.
About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $572 million for the fiscal year ended March 31, 2000.
Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.
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