Prudential Chooses ProactiveNet to Ensure Excellent Performance Levels of Web Site

Business Wire, July 27, 2000

Business/Technology Editors

ALVISO, Calif.--(BUSINESS WIRE)--July 27, 2000

Insurance Company's Enterprise Systems Management Group Adopts

ProactiveNet 3.5 to Eliminate E-Commerce Frustration

Prudential Insurance Co. has adopted ProactiveNet technology for maintaining and improving the performance of the insurance company's business-critical eCommerce web sites. After an extensive two-month trial, ProactiveNet, Inc., a leading provider of solutions to ensure optimal e-frastructure performance, announced that Prudential has committed to a widespread rollout of ProactiveNet 3.5.

Prudential's Enterprise Systems Management group is using ProactiveNet to monitor Internet sites and e-business transaction response times from end-to-end. The performance management solution will help the operations control center instantly pinpoint potential infrastructure and application problems before they impact online customers.

"An e-Commerce web site is an extension of a company, and demands more than mere connectivity or availability," said Arun Kant, Vice President, Corporate Technology Services (CTS) group within Prudential. "Rapid and reliable response to customer queries, reliable fulfillment of transactions, and overall excellence in customer interaction are at the very core of business relationships. Customers and business partners expect rock-solid performance, and we can only provide that if the site is equally solid."

Kant said that Prudential had gone out to business partners and asked what they needed to improve e-business performance for their customers. "They told us that they want to be able to identify and begin correcting a problem before it impacts customers using their web sites. To maintain customer confidence, the Helpdesk needs, at the very least, to be able to tell customers that CTS has diagnosed a problem and can estimate when it will be fixed. With the ProactiveNet solution, we can often take this a step further and prevent the problem from impacting site availability or transaction response times."

CTS is currently rolling out the application to Prudential.com, which is the portal into all of Prudential's business subsidiaries such as Prudential Individual Financial Services and Prudential Real Estate.

Putting customer relationships onto the web means that challenges can come from myriad places, from database management systems to the network, applications to browsers, storage to other peripherals. In the early days of computing, system elements were centralized, but in the Internet era, many of these same failure points are spread across an enterprise and around the world. A new breed of tools is required to provide insight into a dispersed system's health.

Ajay Singh, ProactiveNet CEO said, " Identifying and monitoring all possible failure points enables online businesses to optimize web visitors' experience proactively, by providing insight into e-frastructure performance. It's the surest way to maintain performance excellence and stop problems before they become crises. We are grateful for the confidence that Prudential has placed in ProactiveNet, and look forward to working with them as the rollout proceeds."

In addition to around-the-clock web site monitoring and troubleshooting, ProactiveNet creates intelligent thresholds for every component of the e-frastructure by time of day and day of week. It quickly identifies abnormal usage or error patterns and indicates when action needs to be taken. ProactiveNet also provides reports to identify trends by region, system or timeframe and sorts problems by severity to assist in problem analysis.

About ProactiveNet

ProactiveNet, Inc. enables online businesses to have insight into the business impact of their e-business infrastructure operation so they can assure optimal performance. ProactiveNet solutions help customers manage performance by measuring all aspects of a company's e-frastructure from a customer experience standpoint, based on user transactions. The result is pinpoint insight that is so timely, it is proactive. ProactiveNet is headquartered in Silicon Valley at 2150 Gold Street, Alviso, CA 95002-2159. For more information, phone 408-935-6800, or visit the company's web site at www.proactivenet.com.

ProactiveNet is a trademark of ProactiveNet, Inc. All other marks are the property of their respective owners, and are used for identification purposes only.