Click to Market and NBCi's AllBusiness.com Form Strategic Alliance to Provide Online Customer Feedback Services to Small Businesses

Business Wire, July 31, 2000

Business/High Tech Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--July 31, 2000

Click To Market, Inc., a leading provider of real-time solutions for Community Collaboration Management, today announced a strategic alliance with NBCi's AllBusiness.com (Nasdaq:NBCI), the virtual business partner for small and growing businesses.

The agreement enables AllBusiness.com to offer its millions of small business customers access to Click To Market's online services, which enable more effective management of customer communities by providing ways to gather customer profiles and feedback.

The alliance will allow Click To Market's community management solution to be offered through a co-branded Web site found in AllBusiness.com's sales and marketing channel. The Click To Market solution includes a suite of online services that enable lifetime dialogue and interaction within a community, intelligent capture of psychographic data and execution of real-time critical business actions. AllBusiness.com customers will receive seamless access to these services plus the use of pre-defined questionnaires and surveys designed for small businesses to gather user preferences and feedback including consumer purchase attitudes, customer satisfaction and web site evaluation.

"AllBusiness.com is very excited to be working with Click To Market to create a fully co-branded site that allows us to offer their community management solution as part of our overall small business offering," said Jeff McMahon, Vice President of Business Development of AllBusiness.com. "By combining the service with our strategic content and expert advice, we can provide a more integrated solutions for our small business customers."

ClicktoMarket's joint solution enables AllBusiness.com to continually monitor user preferences, which can contribute to faster revenue growth, lower customer acquisition and retention costs and better online service through real-time interaction -- this seems like a lot of hard information and it's also a forward looking statement. We need to preface this with that ABC believes theses will occur and possibly tone it way down as well (also the word `superior' seems overkill]. By adding the Click To Market solution as part of their offering, AllBusiness.com is able to provide one of the most complete suite of community services for small businesses available in the industry today.

"We're looking forward to an exciting and rewarding alliance with AllBusiness.com," said Kevin D'Souza, President and COO of Click To Market. "Our suite of services for Community Collaboration Management is rapidly being adopted by many online entities, and we are delighted to be able to deploy our scalable solution to meet the needs of small businesses through this partnership."

About NBCi's AllBusiness.com

Founded in November 1998, NBCi's AllBusiness.com is a leading destination Web site offering comprehensive, practical solutions to the everyday challenges of starting, managing and growing a business. By aggregating high-quality services, products and information, as well as offering expert advice, the site provides entrepreneurs and small businesses with a single point of access for resources that enhance operations, solve problems and save money. AllBusiness.com was recently acquired by NBC Internet, Inc. (Nasdaq:NBCI), a leading Internet company connecting buyers to sellers through premier portal, entertainment, utility and e-commerce services. For more information about AllBusiness.com, visit www.allbusiness.com. For more information about NBCi and its Internet services, please see the NBCi corporate Web site at www.NBCi.com/corporate.> About Click To Market, Inc.

Headquartered in San Mateo, Click To Market provides a real-time solution for Community Collaboration Management that enables the online capture of customer and community intentions. Click To Market enables online entities such as exchanges, portals and marketplaces to improve their effectiveness by using real-time feedback to communicate more effectively, make more informed decisions, and accelerate key business strategies.

Click To Market's customers include Alta Vista, Upside Events, ELetter, Oracle, Fatbrain.com, Bigstep.com, Aspect Development (i2), AllBusiness and Lucent.

Click To Market is privately funded. For more information on Click To Market, please contact: Devon Ericksen, Director of Marketing Communications, at dericksen@clicktomarket.com, or 1515 S. El Camino Real, Fourth Floor, San Mateo, CA 94402. Tel: 650/286-3800. Fax: 650/286-3808.