ADVISORY/Amtrak to Announce Unconditional Satisfaction Guarantee; Employee Event Also to Include Unveiling of New Corporate Brand Identity

Business Wire, July 6, 2000

News/Assignment Editors and Transporation Writers

ADVISORY...for Thursday (July 6)

LOS ANGELES--(BUSINESS WIRE)--July 6, 2000

Amtrak will announce an unprecedented, unconditional Satisfaction Guarantee for guests, and reveal its new corporate brand identity -- a new logo and word mark -- at a major event today. The unconditional guarantee, a first of its kind among U.S. travel industry providers, represents Amtrak's commitment to providing high quality service, a benchmark of the new, revitalized corporation. The new corporate brand identity will replace the red, white and blue arrow that is currently in most stations and on Amtrak products. Both initiatives are part of Amtrak's overall strategic business plan designed to transform the railroad into a customer-focused, commercially oriented, and financially viable business. The festive event is open to Amtrak employees, their families and members of the media.

WHO: Amtrak West President Gil Mallery
     Stan Jones, Board of Directors, American Society of Travel Agents
     George Raney, conductor, Pacific Surfliner, Los Angeles, CA
     Lourean Van De Street, Oakland Maintenance Yard Supervisor,
      Oakland, CA
     Ralph Reed, Administrative Chief, Crewbase Services, Seattle, WA

WHAT: Announcement of Amtrak's Satisfaction Guarantee for Guests and
      New Corporate Brand Identity

      --  Unveiling of new Amtrak logo

      --  Prizes

      --  Steel drum band

      --  Free food and refreshments

WHERE: Los Angeles Union Station -- South Courtyard
       800 N. Alameda Street

WHEN: Thursday, July 6, 2000 at 11 a.m.