Paul Kagan Associates, Inc. Announces Official Launch of Kagan.com Website; Global Media & Communications News & Data Featured on Business-to-Business Site at www.kagan.com

Business Wire, June 12, 2000

Business Editors & High Tech Writers

CARMEL, Calif.--(BUSINESS WIRE)--June 12, 2000

New site design includes Reuters newswire, Kagan Poll, Corporate

advertising, Searchable news archives on free site, Kagan On

Demand(R) News and Data Archives via Pay-Per-View

Paul Kagan Associates, Inc., known worldwide for its business-to-business research and analysis of the media and communications industries, announced today the official launch of its Website at www.kagan.com.

"The beta test is over," said PKA Chairman/CEO Paul Kagan. "After nine months of trial runs we've established standards and set new parameters of growth in e-publishing. The new kagan.com is designed to be the media industry's destination site for strategic business news, data and expert analysis in every world time zone."

Stories and stats from Kagan bureaus in London, Hong Kong, Denver and Carmel, CA, provide a global picture of the media and telecom explosions of the 21st century. Exclusive Kagan stock market averages for 60 media/communications sub-groups, covering nearly 1,000 publicly traded companies, are updated daily. Fast-searching of free-site archives adds the perspective of yesterday's pages to the latest news.

The new site design adds comprehensive Reuters news reports to the Kagan dispatches, groups Reuters reports by media subgroup and archives them as well. The site also incorporates the pioneering Kagan On Demand(R) database, a pay-per-view resource available to registered subscribers only, which enables media executives to obtain any one page in any one publication, or any one spreadsheet from any one reference report without the requirement of purchasing a full subscription or report.

The Kagan On Demand(R) data inventory consists of more than 40,000 proprietary articles, analyses and statistics archived back to 1992 and nearly 5,500 data tables and spreadsheets projecting media performance as far as 10 years ahead. Both categories continue to grow in size as Kagan analysts input new information daily.

"We've also introduced a polling feature," Kagan said, "the first of a number of interactive features. This survey will hit the hot buttons of our field, the controversial subjects that generate heated debate and changes of opinion. Kagan.com visitors, who include the media industry's most engaged executives, will now be able to learn how their own views stack up against a strategic sample of knowledgeable peers. Pick from the multiple choice answers and instantly see how you score against others."

Banner advertising has also been added to the Website, "to enable new-media companies to put their brands alongside ours," Kagan said. "The cumulative nature of usage of our site -- executives with complementary interests visiting multiple times during the day to scan multiple pages -- creates a unique advertising environment and a crucible for the formation of alliances and joint ventures."

Kagan data has been available online since 1994, when PKA acquired the authoritative and comprehensive Baseline movie database. Baseline, with its motion picture credits, biographies, reviews and other data, was sold to Hollywood.com in 1999, leading to the creation of www.kagan.com. PKA continues to provide movie industry data to www.hollywood.com.

Paul Kagan formed PKA in 1969 after serving as one of the world's first cable TV security analysts with E.F. Hutton & Co. He was the first, in 1970, to publish theories of media cash flow valuation (earnings before interest, taxes, depreciation and amortization) which years later were adopted widely in the investment community as EBITDA. When PKA began monitoring daily stock prices of cable TV companies at the bottom of the market in 1974, the Kagan Cable Stock Average stood at $2 per share. At its peak in January 2000, it was $6,096. Today, Kagan newsletters and reports track far more than broadband cable distribution. Their coverage includes Internet and streaming media, interactive TV, wireless communications, video-on-demand, direct satellite, digital TV, motion pictures/TV programming, radio, newspapers, media sports, media finance, media investment and advertising.

Kagan World Media, Ltd. in the U.K. and Kagan Asia Media, Ltd. in Hong Kong, affiliates of PKA, cover many of the same areas on the media/telecom frontier, as emerging nations, spurred by liberalized regulations, rapidly expand in media distribution and consumption.