Be Free, Inc. Partners With Computer Retailer TigerDirect.com

Business Wire, June 19, 2000

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--June 19, 2000

Launches Performance-Based Affiliate Marketing Program, Driving

Consumer and Small Business Computer Sales & Extending Brand Reach

Across the Web

Be Free, Inc. (Nasdaq:BFRE), the leader in performance marketing, today announced that it has partnered with TigerDirect.com, a subsidiary of Systemax, Inc. (NYSE:SYX). Through this partnership, TigerDirect.com will launch a performance-based affiliate marketing program enabled by Be Free for its web store for computer systems, PC hardware and components, software and accessories.

Affiliate partners can join the TigerDirect.com affiliate program quickly and easily, for free at http://www.tigerdirect.com/sectors/Affiliate/index.asp. Affiliates in the program will be able to create promotional links for their web sites pointing their site visitors to TigerDirect.com and its more than 40,000 computer related products. Affiliates will earn a 3% commission on each sale referred through the program.

"Consumers want to buy products from a name they trust," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "TigerDirect.com is a leader in computer parts and accessories with more than 10 years of experience. Affiliates in the TigerDirect.com Affiliate program will be able to feel comfortable knowing that they are linking their site visitors to a reliable and trusted online merchant.

"Performance marketing is the most effective means of online customer acquisition and TigerDirect.com will be extending brand reach across the Web, driving traffic and sales to its web store and cost-effectively acquiring new customers," continued Hoffstein. "All while paying only for the performance of the promotions."

"TigerDirect.com is thrilled to unleash the power of performance marketing to drive traffic and sales to our online store, with compelling contextual links and pay-for-performance incentives," said Carl Fiorentino, president at TigerDirect, Inc. "Be Free offers best-of-breed performance marketing technology and services and, as a full-service partner, has helped us to build a scalable, top-of-the-line and uniquely-branded sales channel that will become a strategic asset to our business."

About Systemax, Inc. & TigerDirect.com

Systemax Inc. (www.systemax.com) has developed an integrated system of branded e-commerce Web sites, direct mail catalogs and relationship marketing to sell private label and name brand PC hardware, related computer products and industrial products, to businesses in North America and Europe. Through its TigerDirect, Inc. subsidiary, Systemax targets small business and home customers, and now International customers with TigerExport.com. With annual sales at a rate of more than $1.75 billion, Systemax is a Fortune 1000 company that is listed on the NYSE, traded under the symbol SYX.

About Be Free, Inc.

Be Free, Inc. (Nasdaq: BFRE) is a leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET), Garden.com (Nasdaq: GDEN), Lycos (Nasdaq: LCOS), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO).

Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.> Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000.