DealerSuite Promotions Helps Build Dealer Brand Identity; Alliance between ADP and Summit Marketing Connects Retailers Online to Promotion Products Solutions

Business Wire, June 20, 2000

Business Editors, Automotive Writers

CHICAGO--(BUSINESS WIRE)--June 20, 2000

The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: AUD) -- Auto retailers can now expand their brand awareness and build sales opportunities more easily with the complete line of logo-embossed promotional items from DealerSuite Promotions at www.DealerSuite.com, the automotive retail industry's preferred Internet community center.

By browsing DealerSuite Promotions at www.DealerSuite.com, retailers can order customized promotion items online to be sure a ready supply of useful everyday giveaways are on hand to build brand awareness and reinforce name recognition among customers.

"Promotion is and always will be an important marketing tool for automotive retailers," said Alan Stejskal, Vice President of e-Business for ADP Dealer Services. "This new addition to DealerSuite.com lets dealers view high-quality merchandise online, then order and customize the items with company logo, phone number and other information as needed. It's better promotion at the click of the mouse."

Promotional marketing delivers specific advantages over other types of advertising, which makes it a powerful tool that can help grow your business. Unlike other advertising, you know that the message on the promotion item, when presented to a prospect or customer, is:

-   Delivered at least once. Not so with television, radio or
    newspaper advertising.

-   Perceived as having value. Your promotional items can be worn,
    used or displayed by the recipient.

-   Durable. A useful product with a long life, promotional item
    marketing messages are seen again and again by recipients, so your
    key message is reinforced many times.

DealerSuite Promotions is powered by Summit Marketing, a nationally recognized leader in helping companies increase their brand identity and sales opportunities through promotional marketing. It joins a growing team of business resources available at www.DealerSuite.com to help auto and truck retailers improve operational efficiencies.

"Promotional marketing provides long-term value because customers like to receive and use them, so the dealer's name, logo and phone number continue to build brand awareness for some time," said Rahul Gupta, President of Summit Marketing. "DealerSuite Promotions at www.DealerSuite.com now makes it easier and more convenient for dealers to order and customize the promotional products that can help them increase their sales."

About Summit Marketing:

Founded in 1996, Summit offers end-to-end marketing services from a nationwide network of companies in eight cities including Atlanta, Chicago, Kansas City, Milwaukee, Phoenix, Tulsa, St. Louis and Washington, D.C. For more information call Allison Harper at (770) 303-0492 or email allison.harper@summitmarketing.com.

About DealerSuite.com:

Through DealerSuite.com, ADP gives the auto and truck retail market unprecedented access to key e-Business services, each designed to help retailers thrive in the new economy. These resources include online sales promotion items; employee skills training; online competitive equipment procurement; and, free email, group scheduling and collaborative office tools. Also available is access to online credit application and financing markets; electronic vehicle registration; ADP's Web-enabled dealer management systems; ADP Support Network and ADP Support Channel, as well as in 2000 telecommunication and Internet access services and online forms ordering and document management.

About ADP Dealer Services:

ADP Dealer Services Group provides integrated computing solutions to more than 18,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services Group is the third largest business unit of Automatic Data Processing, Inc. (NYSE:AUD). ADP, with more than $6 billion in annual revenues and more than 450,000 clients, is one of the largest independent computing services firms in the world. More information on ADP and ADP Dealer Services Group is available via the Internet at www.adp.com and www.dealersuite.com.

ADP is a registered trademark of ADP of North America, Inc. DealerSuite.com is a registered or unregistered trademark of ADP, Inc. All other trademarks or registered trademarks are properties of their respective companies.

FOR RELEASE AT: eAutoWorld Conference Chicago, Illinois, June 18-21 Hyatt Regency Chicago