SERENA Software Announces Alliance With Bluestone Software to Enhance E-Business Platform

Business Wire, June 21, 2000

Business Editors

SERENA User Conference

SAN FRANCISCO--(BUSINESS WIRE)--June 21, 2000

Integration of Leading Technologies Will Deliver Centralized

Control Over Web Content and e-Business Applications, Boosting

Reliability and Speed of Web-Based Initiatives

SERENA Software, Inc. (Nasdaq:SRNA), an industry-leading supplier of e-Business infrastructure change management solutions, today announced an alliance with Bluestone Software, Inc. (Nasdaq:BLSW), a leader in business-to-Web and wireless technologies. The companies will integrate SERENA's market leading software change management product, eChange Man(TM), and highly differentiated solution for Web content management, ChangeContent(TM), with Bluestone's comprehensive, standards-based Total-e-Business(TM) platform. The integration will allow businesses to rapidly and reliably create, manage and deliver dynamic Web content and e-Business applications to enrich the strength and stability of online enterprise initiatives and accelerate time to market.

"Having global-class code and content management is essential to the success of e-Business," said John Capobianco, senior vice president and chief marketing officer at Bluestone Software. "SERENA's solutions are industry proven and provide the kind of best-of-breed capabilities that we engineered Total-e-Business to support."

Based on Sun Microsystems' J2EE (Java 2 Platform, Enterprise Edition) specification and using XML for internal communication and external integration services, Bluestone's Total-e-Business offers a scalable, fault tolerant Internet Operating Environment for organizations that demand maximum performance from their Web-enabled e-Business solutions. Total-e-Business also boasts a number of performance-oriented facilities unique to Bluestone, including Customer Facing Fault Tolerance, Internet Quality of Service, and Hot Versioning(TM), that are essential to creating an Internet Operating Environment that provides a consistent platform for enterprise-wide application development and deployment.

eChange Man and ChangeContent are integral parts of the SERENA's eFull.Cycle(TM) strategy and framework for providing a single point of control to manage change throughout the e-Business application life cycle across the entire enterprise from the mainframe to the Web. SERENA, through its eFull.Cycle framework, is the only company that combines an integrated suite of industry-leading software products, an open cross-platform architecture, comprehensive consulting services, and industry partnerships to offer a complete, end-to-end solution to manage Web content and software changes across multiple platforms.

SERENA's ChangeContent is a powerful Web content management product that works seamlessly with SERENA's software change and request management products to provide the industry's first solution for coordinating content changes with changes to related software applications running across multiple platforms from the mainframe to the Web, while integrating change request management. Changes can be deployed to multiple Web servers, and syndicated to multiple sites; content in databases can be replicated to accommodate geographically dispersed servers.

"We are pleased to integrate our Web content management solution with Bluestone's e-Business platform to bring such a powerful offering to our joint customers," said Tony Stayner, SERENA's vice president of marketing. "The pace required to compete in the digital economy demands the new level of agility and stability that the integration of our technology will deliver, ensuring the most powerful infrastructure for e-Business available today."

About Bluestone Software

Bluestone(R) Software, Inc., provider of Enterprise Interaction Management software, is a leader in business-to-Web and wireless technologies. Companies deploying e-business applications, like Avnet, CDNow, Food.com, MCI WorldCom, Planalytics, Reliance National, and Time Inc., rely on Bluestone's Total-e-Business(TM)platform, to provide comprehensive e-business platforms, Internet-class infrastructures, and robust integration services that e-business success demands. Bluestone is headquartered at 300 Stevens Drive, Philadelphia, Pennsylvania, 19113-1597. For more information, please call 888/Bluestone or 610/915-5000, email info@bluestone.com, or visit http://www.bluestone.com.

About SERENA Software

SERENA Software, Inc. is an industry leading provider of software infrastructure products and consulting best practices that automate enterprise software and Web content changes. SERENA's eFull.Cycle(TM) manages the change process throughout the entire e-Business lifecycle, across multiple platforms -- from the mainframe to the Web. SERENA maintains a global presence with headquarters in Burlingame, California, international offices in Canada, France, Germany, and the United Kingdom, and a network of international distributors for local support and service. SERENA products are used at over 2,500 customer sites, including 84% of the Fortune 50. SERENA can be reached through the World Wide Web at www.serena.com.