Iomega Continues to Add to List of OEMs Incorporating Built-In Clik! Drives Into Their MP3 Audio Players; Several Additional OEMs Have Selected Clik! Drives As Removable Storage Option

Business Wire, June 27, 2000

Business Editors and High-Tech Writers

PC Expo 2000

Booth No. 3672

NEW YORK--(BUSINESS WIRE)--June 27, 2000

Iomega Corporation (NYSE:IOM), a global leader in data management solutions, today announced that another group of MP3 development companies has joined the Clik!(TM) digital audio movement. This latest list of MP3 product developers includes LG International Corp., Rexon Technologies, RFC and Frontier Labs.

"More and more digital audio player developers are recognizing that the Clik! platform offers consumers truly unlimited listening potential because it is an inexpensive, dependable portable storage solution," said Mark Lucas, executive vice president, global marketing and product development, Iomega Corporation. "Thanks to low integration costs and an unlimited capacity advantage, these developers have seized Clik! technology as a definitive feature advantage."

Each Clik!(TM)disk holds 40MB of storage and can be purchased for an estimated street price of $9.99 (U.S.) each, when purchased in a 10-pack, compared to solid state MP3 players' 32MB flash- and smart-based media replacement cards that cost approximately $100 (U.S.) each. This overwhelming value has enabled Iomega's Clik! drive to become a popular portable format for storing personal libraries of music downloaded from the Internet and personal CD collections.

This new group of MP3 development companies joins the current list of original equipment manufacturers that will be showing various implementations of Clik!(TM) product integrations at this year's PC Expo in New York, June 27-29, 2000. Previously announced MP3 development companies incorporating Clik! drives into their audio players include Sensory Science Corporation, Addonics Technologies Corporation, Varo Vision Co. and OptoMedia Corporation.

All of these developers and manufacturers of MP3 audio players have selected Iomega's Clik!(TM) drive as the removable storage option giving consumers unlimited, inexpensive memory for their expanding digital audio collection.

"MP3 players with Clik! drives built-in give music enthusiasts virtually unlimited access to their music libraries and play lists," said Sung-Ho Chung, head of information technology, LG International Corp. "If the average user carries at least four hours of music, that equates to approximately six Clik! disks for $60.00 - or 7 1/2 32MB flash cards at $750.00. We think this will be a tremendous advantage for the players we are launching later this year in Europe."

Jean Koh, Ph.D., president, Varo Vision Co., adds, "We are extremely proud to be the first developer to work with Iomega and produce a Clik!-enabled MP3 design. We are looking forward to successful sales of Clik!-enabled MP3 players throughout the world."

Raymond Foo, product development manager, RFC Distribution, which makes the jazPiper line of MP3 players, said, "Iomega's Clik! technology is an incredible value proposition. When you consider that for approximately the same price as one 32MB flash memory card, consumers can purchase 400MB of Clik! disks, the value is unbeatable. Iomega and RFC are working on co-development strategies for integration of Clik! technology into popular MP3 DSP processing chips. Thanks to that development support, RFC has committed to building Clik! drives into their new line of MP3 players shipping in the fourth quarter of 2000."

In addition to music recording and playback, many of the MP3 players currently available or under development are offering additional functions such as voice recording, phone books, access to downloaded MS Outlook and PDA information and other features aimed at the person on-the-go. The economical and unlimited expandability of Iomega's Clik!(TM) drive meets all of those storage needs and more in today's increasingly digital life.

"We intend to build in Clik! drives into our future MP3 players, scheduled to ship in the fall of 2000," said Leslie Fong, president, Frontier Labs. "Our NEX MP3 player has become our best selling player and now its usage can be expanded with the extra storage capacity and affordability of Clik! media."

Luis Tseng, senior product development manager, Addonics, said, "We've become so excited about the potential of the Clik! technology, we have redesigned one of our platforms around the Clik! drive, making it our primary source of storage for our MP3 players. This unit will also function as a stand alone Clik! USB drive, which is scheduled to ship early this fall."

Frank Ting, vice president of research and development, Rexon Technologies Corp., Ltd., said, "Rexon is proud to support the Clik! drive platform and excited to announce our combination USB and MP3 player with Clik! built-in."

Other available MP3 players with Clik!(TM) built-in drives include the Varoman Plus from Varo Vision Co. and the first Clik!-based product, the RaveMP 2300, which will be delivered to the market by Sensory Science in July.

About Frontier Labs

Frontier Labs is a research laboratory specializing in the design and development of digital electronic devices. Their first product, NEX(TM), is a portable digital music player that can play back MP3 encoded files. NEX(TM) MP3 Player is wholly designed and developed by Frontier Labs and is not a solution purchased from other companies. Therefore, the NEX(TM) player is both unique and different from other MP3 players. Frontier Labs will continue to dedicate its efforts and energies into creating new and exciting digital audio devices. For more information regarding the NEX(TM) players visit www.frontierlabs.com or send your inquiries to info@frontierlabs.com.