MSNBC.com Launches Auctions.MSNBC.com Powered by FairMarket

Business Wire, June 29, 2000

Business Editors, High-Tech Writers

REDMOND, Wash./WOBURN, Mass--(BUSINESS WIRE)--June 29, 2000

Shop@MSNBC enters relationship with FairMarket to

expand e-commerce advertising initiatives

MSNBC.com, the No. 1 Internet News site, and FairMarket(SM), Inc. (Nasdaq:FAIM) today announced the launch of an MSNBC online auction site, as part of MSNBC.com's advertising and E-commerce initiatives.

This new solution enables MSNBC.com to provide a distributed selling approach for businesses and consumers looking to sell merchandise through an auction format. Providing e-commerce solutions customized to fit the needs of retailers, manufacturers and businesses, Auctions@MSNBC features merchandise from a variety of categories including consumer electronics, retail, sports and travel.

Auctions@MSNBC, (http://auctions.msnbc.com,) incorporates FairMarket's unique technology to allow users to buy and sell merchandise through listings on MSNBC.com, and significantly expands e-commerce offerings for MSNBC.com. FairMarket is a leading provider of online distributed selling solutions including auctions, AutoMarkdown(SM) and Request It!(SM) capabilities. The new site is part of the FairMarket Network(SM), a consortium of Web sites that include some of the world's leading portals and vendors.

"As an established leader in the news and information category, we must continue to grow and provide our users with additional resources as they visit our site," said John Nicol, general manager of MSNBC.com. "Our relationship with FairMarket and the launch of this co-branded auction site, gives our users the option to browse and buy right from MSNBC.com, offering extra value to our loyal audience."

"The launch of auctions.msnbc.com validates the sustaining growth of online auctions throughout leading community and portal sites," said Scott Randall, founder and CEO of FairMarket. "We're thrilled to further expand our relationship with Microsoft to launch this site with MSNBC and look forward to continuing to augment their e-commerce offerings."

About MSNBC.com

MSNBC.com is the number one news site according to the Internet measurement service Media Metrix(TM). As the leader in breaking news and original journalism on the Internet, MSNBC.com additionally delivers the best of NBC News, MSNBC Cable, CNBC and NBC Sports. MSNBC.com provides expanded content via partnerships with The Washington Post, Newsweek, The Wall Street Journal, ZDNet, MSN Money Central(TM), The Sporting News, Expedia(TM), E! Online, Pencil News, FEED magazine, Science magazine, inc.com, APBnews.com, Internet Broadcasting Systems and Pioneer Newspapers. MSNBC.com's innovative distribution includes delivery of broadband content for U.S. West, Road Runner, Excite@Home and on broadband.msnbc.com and wireless content delivery for MSN Mobile, i3 Mobile and Omnisky. In addition, MSNBC.com programs interactive content for MSNBC Cable and NBC News.

MSNBC is a 24-hour cable and Internet joint venture of Microsoft (Nasdaq:MSFT) and NBC News (NYSE:GE.)

About FairMarket

FairMarket, Inc., is a leading provider of online distributed selling solutions. The FairMarket platform -- a dynamic commerce infrastructure of hosted auction, declining price, and shopping-by-request services -- enables businesses to increase revenue by expanding e-commerce functionality and strengthening brand. The FairMarket Network is a consortium of Web sites that includes some of the world's leading portals and vendors with the potential to reach millions of online shoppers. FairMarket corporate headquarters are located in Woburn, Mass., and can be reach at 800/531-7871 or on the Web at www.fairmarket.com.

FairMarket, FairMarket Network, AutoMarkdown and Request It! and the FairMarket logo are service marks of FairMarket, Inc. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

This press release contains information about future expectations, plans and prospects of FairMarket, Inc. that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including but not limited to FairMarket's limited operating history, market acceptance of FairMarket's online auction and other e-commerce services, growth of the market for dynamic e-commerce services, the competitive nature of the online markets in which FairMarket operates, FairMarket's ability to retain existing customers and to obtain new customers, the operation and capacity of FairMarket's network system infrastructure, FairMarket's ability to attract and retain qualified personnel, and the other risks and uncertainties discussed under the heading "Risk Factors" in FairMarket's Registration Statement on Form S-1 filed with the Securities and Exchange Commission on March 14, 2000 in connection with FairMarket's initial public offering and the other reports filed by FairMarket from time to time with the Securities and Exchange Commission. FairMarket assumes no obligation to update any of the information included in this press release.