Harris Interactive Adds a Leading Honduran Market Research Firm to its Global Network; Le Vote/Harris Interactive to Expand Online Research Capabilities in Central America

Business Wire, June 29, 2000

Business Editors

ROCHESTER, N.Y. and TEGUCIGALPA, Honduras--(BUSINESS WIRE)--June 29, 2000

Le Vote, a leading market research company in Honduras, and Harris Interactive, a leading Internet-based global market research firm, announced today that they have signed an exclusive agreement.

The agreement adds Le Vote/Harris Interactive as the newest member of Harris Interactive's Global Network. This agreement further establishes Harris Interactive's market research leadership in Latin America, where the company has representative offices in Brazil, Mexico, Argentina and Chile.

Le Vote/Harris Interactive will develop a database of cooperative respondents in Central America for market research projects. Harris Interactive's database of online panelists currently has more than 6.5 million willing respondents, including a growing population in Europe, Asia and Latin America.

"This agreement is yet another milestone in the international expansion of our Internet research capabilities, coming on the heels of similar agreements with market research leaders in Brazil and the Netherlands" said Gordon S. Black, President and CEO of Harris Interactive. "As our global network continues to add to the size and diversity of our worldwide database, we can conduct research studies in a number of countries using indigenous panels, thus helping local companies as well as multinational corporations."

"Our agreement with Harris Interactive will strengthen our leadership in Honduran and Central American markets," said Ricardo Romero, President of Le Vote. "Harris Interactive's technological superiority in market research will enable us to shift from traditional methodologies to online research. It will also give us a global perspective that will help us conduct research on a much larger scale than we could have before."

About Le Vote/Harris Interactive

Le Vote, now Le Vote/Harris Interactive, is a leading market research firm in Honduras. In cooperation with Harris Interactive, the company plans to build an online respondent database in Central America and to begin conducting online research which will compliment the traditional research services that it provides to its clients today. The relationship is expected to offer Le Vote/Harris Interactive a tremendous advantage over its competitors who conduct research using traditional methodologies.

Le Vote/Harris Interactive has established a presence in many markets with clients in banking, transnational companies, and in the mass consumer products' niche. Well known for its public opinion research, Le Vote also conducts political polls for the media. The company now has 15 employees (including 5 interviewers), and it is expected that this number will grow substantially as a result of its alliance with Harris Interactive. The company also plans to open offices in San Pedro Sula, Honduras and in other key Central American cities.

About Harris Interactive

Harris Interactive, a leading global market research firm, uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences, behaviours and attitudes of people worldwide. Known for its Harris Poll, Harris Interactive has over 40 years experience in providing its clients with market research and polling services including custom, multi-client and service bureau research, as well as customer relationship management services. Through its US and Global Network offices, Harris Interactive conducts research in more than 80 different countries, in more than 30 different languages. Harris Interactive uses its proprietary technology to survey its database of more than 6.5 million online panellists. For more information about Harris Interactive, please visit our Web site at http://www.harrisinteractive.com.