Medium4.com Announces Promotion With Virginia Rodrigues At MSN Windowsmedia.com; AllWorldMusicTV.com Offers Free Download and World Music Video by Brazilian Music Star

Business Wire, June 29, 2000

Business/Entertainment Editors

NEW YORK--(BUSINESS WIRE)--June 29, 2000

Medium4.com(TM) (AMEX:MDM), the parent company of AllWorldMusicTV.com(TM), Microsoft Windows Media and Hannibal Records, a music label within the entertainment company Palm Pictures, have developed a relationship that allows Internet viewers to download diva Virginia Rodrigues' performance of the traditional Brazilian song "Canto Pra Exu" and view the video for "Norte de Temporal" at AllWorldMusicTV (http://www.allworldmusictv.com).

Always free and on-demand, the streaming video channel AllWorldMusicTV.com(TM) can be found on both Medium4Music.com(TM) and ForeignTV.com(TM), two of the six InternetOnlyTV(TM) networks under the Medium4.com(TM) umbrella.

Beginning June 30, and running for three days until July 2, "Canto Pra Exu," the traditional Brazilian tune performed by Virginia Rodrigues, will be available for free download. With her upper-register voice and an affinity for combining African and Brazilian music, Rodrigues is a diva in a realm of her own. Spending her youth singing in both Protestant and Catholic church choirs and in Candombl ceremonies, she received an invitation to participate in a production of the Olodum Theatre, a company which recruits from the poorest favellas to create street theatre. It was there that Rodrigues was recognized and her sound brought to a worldwide audience.

Visitors to the WindowsMedia.com, the fastest growing audio/video site on the web at www.windowsmedia.com, will be able to hear a 30-second clip of the song. Visitors will then be directed to the AllWorldMusicTV.com site for the complete streaming video and full free promotional download of the entire song. AllWorldMusicTV.com will also provide a link to the Rykodisc site where the visitor can obtain artist and product information.

"We are delighted to be working with Medium4.com and Rykopalm to bring Virginia Rodrigues' music to Internet users worldwide," said Kevin Unangst, group product manager, Digital Media Division, Microsoft Corp. "This is a great example of how WindowsMedia.com enables artists to reach millions of new and existing fans."

"We're very pleased to be part of this significant Brazilian music download for the Internet, joining with Microsoft in conjunction with Palm Pictures to provide streaming video and a free audio download of this traditional World Music song," said Dennis Oppenheimer, Sr. Vice President of Entertainment for Medium4.com(TM). "Virginia Rodrigues is a premier international artist, one of the major Brazilian rising stars."

"We are thrilled to be working with Medium4.com and their AllWorldMusicTV channel in this promotion of Virginia Rodrigues. It allows us the opportunity to present a truly exceptional world artist to both the fans of World Music and, through their affiliation with Microsoft, to a much larger population that we are sure will fall in love with Virginia's enchanting voice," said Brian Sutnick, Head of Online Marketing for RykoPalm. "We look forward to similar promotions in the future."

Medium4Music.com(TM) (www.medium4music.com) is one of six Medium4.com(TM) InternetOnlyTV(TM) networks, including ForeignTV.com(TM) (www.foreigntv.com), StreamingUSA.com(TM) (www.streamingusa.com), NicheTV.com(TM) (www.nicheTV.com), Medium4Latino.com(TM) (www.medium4latino.com) and Medium4Film.com(TM) (www.medium4film.com). Each of these utilizes Medium4.com(TM)'s proprietary encoding technology which creates a seamless streaming video experience.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Medium4.com's business, which are not historical facts, are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the company's Prospectus. For more information, please contact Anisha Kansal at 212/993-9441 and akansal@medium4.com or Charles Blass at 212/993-9451 and cblass@medium4.com.