Business Services Industry
U.S. Wireless Data & First American Payment Systems Enable Wireless Card Processing at MasterCard Colonial Golf Tournament
Business Wire, June 5, 2000
Business Editors
FORT WORTH, Texas--(BUSINESS WIRE)--June 5, 2000
The cleanup is underway on the grounds of the Colonial Country Club following the exciting MasterCard Colonial Golf Tournament. Thanks to U.S. Wireless Data, Inc. (OTCBB: USWDA) and First American Payment Systems, Inc., however, the grounds crew are not the only ones cleaning up. The Country Club's concession stands raked in sales because they were able to accept credit and debit cards at kiosks positioned throughout the sprawling golf course. The technology that made this possible is U.S. Wireless Data's WEPS(sm) (Wireless Express Payment Service(sm)) technology.
WEPS provides a seamless interface between a merchant's wireless point-of-sale terminals, wireless carriers, and credit card transaction processors. It enables credit, debit, and other card transactions to be processed almost as fast as cash, without the cost and inconvenience of being tethered to a telephone line. In fact, WEPS is opening new markets for card payments among merchants and venues for which telephone dial-up is not feasible. WEPS provides both the speed and mobility needed to make card transactions practical for applications such as kiosks on a golf course.
During the tournament, wireless point-of-sale terminals from Lipman Electronic Engineering were placed throughout the golf course. To provide service, U. S. Wireless Data and First American Payment Systems also partnered with AT&T Wireless Services, and, of course, MasterCard. "Coordinating this cutting edge technology with MasterCard, AT&T, and U.S. Wireless Data was exciting," commented Joyce Leiser, Director of Emerging Markets and Strategic Sales for U.S. Wireless Data. "I believe we exceeded all expectations for three-second transaction speed and ease of use during the event."
Neil L. Randel, president and chief executive officer of First American Payment Systems, agreed, adding that "using WEPS technology made processing credit cards during the golf tournament much easier and faster for the customers."
Another important feature of WEPS - on-line real-time reporting and diagnostics - was demonstrated on large monitors in the MasterCard suite in the clubhouse. Customer service representatives easily activated terminals, checked transaction volumes, and performed remote diagnostics in real-time.
U.S. Wireless Data's CEO, Dean M. Leavitt, explained that, "We are focused on establishing WEPS as the standard for wireless point-of-sale transaction processing. The MasterCard Colonial Tournament is a perfect example of the untapped demand for such services. In addition to golf courses and other outdoor venues like stadium and amusement park concessions, wireless credit card processing is a boon for quick-service restaurants, delivery and transportation services, and home maintenance and repair services, to name a few. Only WEPS can make it possible."
About U.S. Wireless Data, Inc.
U.S. Wireless Data, Inc., founded in 1991, has developed and is marketing its proprietary technology that brings together three large, rapidly growing industries - transaction processing, wireless data transport and the Internet - to enable wireless payment processing. The Company's WEPS equipment provides a gateway between all of the parties within a wireless point-of-sale ("POS") transaction. This enables businesses that require mobility (i.e., not tethered to a telephone line) and/or faster transaction speed to accept wireless point-of-sale payments. By providing a seamless interface between a merchant's POS terminals, wireless carriers and card processors, credit, debit and other card transactions can be processed almost as fast as cash, without the cost and inconvenience of being tethered to a telephone line. In addition, WEPS' Internet-based tools offer on-line, real-time transaction monitoring, remote diagnostics and automated terminal activation.
About First American Payment Systems, Inc.
First American Payment Systems, Inc. (www.first-american.net), a privately owned corporation founded in 1990, provides full-service electronic credit card authorization and payment systems to retail, mail order, telephone order, Internet and home-based merchants throughout the United States. First American's other services include national ATM deployment, Secur-Chex(TM) check guarantee, FirstPay.Net e-commerce payment gateway, and Merimac Capital point-of-sale equipment and ATM leasing.
About Lipman Electronic Engineering
Established in 1974, Lipman Electronic Engineering Ltd. (www.lipmanusa.com) is a publicly-held company whose shares are traded on the Tel-Aviv stock exchange. The company is involved in the development, production and marketing of microprocessor-based electronic equipment and computerized systems for advanced applications, incorporating optical imaging and scanning technologies.
Forward-Looking Statements: Except for historical information contained herein, this news release contains forward-looking statements that involve risk and uncertainties. While the management of the Company believes that current expectations reflect reasonable assumptions, actual results could vary materially depending on risks and uncertainties including, but not limited to: success of the Company's new business plan; market acceptance of the Company's products; the Company's requirement for additional capital; the failure to execute definitive agreement with potential strategic alliance partners; technological change; system capacity constraints or system failures; the ability of the Company to develop new distribution channels; or competition. The Company assumes no obligation to update this information. The reports filed by the Company pursuant to United States securities laws contain a detailed discussion of these factors and certain other risks to which the Company is subject. Management of the Company advises the reader to review these reports (which are available from the United States Securities and Exchange Commission's EDGAR database at http://www.sec.gov and at various other reference facilities in the United States).
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