e-centives, Inc. Announces Exclusive Partnership With ThirdAge Media

Business Wire, March 13, 2000

Business Editors/Internet Writers & Reporters

BETHESDA, Md--(BUSINESS WIRE)--March 13, 2000

e-centives, Inc. (www.e-centives.com) announced today a partnership with ThirdAge Media, Inc. in which e-centives will be the sole provider of digital coupons to ThirdAge.com users. Personalized special offers and online coupons, e-centives, will now be integrated as a value-added shopping feature to ThirdAge.com's existing best-of-breed content and services geared for people in their mid-40s and 50s.

"By becoming a member benefit for ThirdAge.com, e-centives, Inc. continues to solidify its position as the leading online promotions company that provides personalized commerce services via major portals and merchants," said Kamran Amjadi, CEO of e-centives, Inc. "This new partnership will strengthen ThirdAge.com's ability to drive online shopping transactions through their site, and e-centives' network of merchants will also be able to dynamically deliver to ThirdAge.com members personalized e-centives that match what the member has specified as their unique shopping profiles and interests," Amjadi added.

The nearly one million ThirdAge members will now get an e-centives account as part of registration for ThirdAge.com. Links throughout the ThirdAge.com Website will connect members to their individualized e-centives accounts. e-centives, Inc. prides itself on delivering consumers "what they want" and through ThirdAge.com, members will be able to receive offers that are specific to their wants and needs, while safeguarding their privacy.

"We know our audience is interested in making purchases online, and we also know how valuable their free time is," said Jim Barnett, President and CEO of ThirdAge Media, Inc, "Through ThirdAge e-centives, they will be able to conveniently receive, organize and redeem promotional offers on the products they want, making ThirdAge.com the ideal place to shop," he added.

ThirdAge e-centives will be linked from all major areas of the site including the registration page, shopping area, newsletters and relevant spotlighted offers in conjunction with content throughout the site.

ThirdAge joins Excite@Home, ZDNet, NextCard, theglobe.com, USATODAY.com, Deja.com and Parents.com as an e-centives, Inc. partner. e-centives, Inc.'s partnerships allow the companies to deliver the right offer to the right consumer at the right time. There are more than100 merchants in the e-centives network, including CDNow, Egghead.com and ShopSports.com.

About e-centives, Inc.

e-centives, Inc., based in Bethesda, MD, is the leading online direct marketing company that provides personalized incentives technology, services and expertise. The company launched its flagship system, e-centives(TM), in November 1998, and has established relationships with top Internet sites Excite@Home, ZDNet, USATODAY.com and leading merchants such as Tower Records, Egghead.com, Cooking.com, and more than 100 other brand-name retailers. e-centives, Inc. is a privately held company, venture-backed by Friedli Corporate Finance, J.&W. Seligman, Moore Capital, Excite@Home, and MacAndrews & Forbes Group.

About ThirdAge Media

ThirdAge Media is the leading Internet media and membership company for first-wave baby boomers. The company provides interactive solutions for people in their mid-40s and 50s for enriching life, managing transitions and shaping their futures. The company's Web site, ThirdAge.com offers companions, tools, guides, products and services to help people connect with others who share their interests as well as access important information and services. The Web site features information relating to Health & Fitness, Computers, Politics, Love & Sex, Travel, News & Views, Money, Family & Pets as well as an online marketplace for commerce. ThirdAge Media is a privately held company located in San Francisco, California. Sponsors of ThirdAge Media include American Century, IBM, Intel, Merrill Lynch, and Procter & Gamble. For more information on ThirdAge Media, visit www.thirdage.com.