Legendary Film and Music Stars Dan Aykroyd and Jim Belushi Power Up Hitplay.com for Launch of New Streaming Network

Business Wire, March 15, 2000

Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--March 15, 2000

Aykroyd Joins Hitplay Media's Board of Directors; Belushi to Serve as

Creative Artist and on Hitplay's Board of Advisors

The Blues Brothers are back. Hitplay Media today announced that acclaimed writer, actor, and performer Dan Aykroyd will join Hitplay Media on its Board of Directors and assist in the development of its breakthrough streaming video entertainment network.

Hitplay Media founder and CEO Todd Harris also said that film star and musician Jim Belushi will serve on Hitplay's Board of Advisors and will be a creative artist for Hitplay's online entertainment initiatives. Harris made the announcement at the Television-Internet Conference 2000 sponsored by the New York chapter of the National Academy of Television Arts and Sciences, where the company previewed its streaming video network and entertainment content.

"Dan Aykroyd is a modern-day renaissance man, with the kind of creative skills and business acumen that will help Hitplay become the Internet's premiere on-demand video network. I look forward to working with Dan on the Board of Directors," said Hitplay's Harris. "We're also thrilled that Jim Belushi has chosen Hitplay as a trusted online outlet for his many creative efforts. He will be a valued member of our Board of Advisors."

"I'm honored and excited about my appointment to the Board of Directors for Hitplay," said Dan Aykroyd. "It's a tremendous opportunity to be a part of an enterprise the entire entertainment industry will understand."

"As the House of Blues content presence increases rapidly," he continued, "we are looking to form alliances with really smart and intuitive visionaries such as the founders of Hitplay."

As Jake and Z, Aykroyd and Belushi perform together as "The Blues Brothers" for the successful House of Blues venues (www.hob.com). In addition to his many film credits, Aykroyd is an Emmy-winning writer, original "Saturday Night Live" cast member, and an Oscar nominee. Belushi is an SNL alum, a popular comedian, and a busy film actor with such credits as the upcoming "Return to Me" with Minnie Driver and David Duchovny.

Advisor Jim Belushi stated, "I am excited by the opportunity to make a creative contribution to Hitplay's cutting-edge, entertainment service. I have always been interested in breaking new ground and that's what brought me to Hitplay."

About Hitplay Media

Hitplay Media (www.hitplay.com) is a next-generation on-demand entertainment network that takes advantage of the growth in broadband delivery and Internet-enabled devices. Los Angeles-based Hitplay distributes popular, short-form streaming videos in four channels, including entertainment, extreme sports, fashion, and music. Founded in 1999, Hitplay has developed a patent-pending distribution service called the Targeted Video Network, enabling advertisers to purchase targeted, in-stream video advertising on Hitplay.com as well as Hitplay-affiliated Web sites. Hitplay has media partnerships and strategic alliances with IBM, NBC, UPN, INTERVU, Microsoft, and Exodus. Hitplay.com will launch in April, 2000.