Business Services Industry

AccessAtlanta.com Remains #1 local Web site

Business Wire, March 15, 2000

Business Editors

ATLANTA--(BUSINESS WIRE)--March 15, 2000

AccessAtlanta.com continues to expand its audience and achieve top performance ratings. According to Media Metrix fourth quarter reports, AccessAtlanta.com is both the highest rated and highest ranked local site in the country with an average monthly reach of 22.8 percent of local Internet users for the quarter.

Additionally, in the Atlanta market, AccessAtlanta.com is the eleventh most visited site among all World Wide Web sites, beating out national portals such as Excite, Hotbot, and AltaVista. More Atlanta Internet users on average visited AccessAtlanta.com than any other local city site reported by Media Metrix In the fourth quarter of 1999.

"The fact that unique visitors are growing is an excellent index of our ability to understand and deliver useful Internet tools and content to Atlantans," said George deGolian, general manager of AccessAtlanta.com. "These Media Metrix numbers confirm the value of our investment in researching Atlanta Internet user interest and promoting our brand. Also, they confirm the value of the powerful support we receive from Cox media properties in Atlanta."

Media Metrix tracks 38 local markets and the firm's fourth quarter numbers come from reports based on reach, which is defined as the percentage of Internet users residing in a DMA visiting a site at least once during the month.

Other local sites reported in the fourth quarter period for the Atlanta market:

--   AOL's DigitalCity.com was the 48th most visited site with a 7.2
     percent reach

--   TicketMaster Online's CitySearch.com was not rated

CIMedia's internal measures of audience growth support the strength of the AccessAtlanta.com brand. In the month of January, AccessAtlanta.com reached over one million unique users, which represents an 81percent growth over the course of the 1999 calendar year.

"Our site is the best and we want to continue to get better," deGolian added. "Our philosophy has been to listen to user's feedback and deliver on the brand promise of helping busy people better manage their lives. Our advertisers get access to a fast-growing, high-quality audience which is deeply attached to our product."

About AccessAtlanta.com

AccessAtlanta.com, a Cox Interactive Media city site created in partnership with The Atlanta-Journal Constitution, WSB-TV and AM 750 WSB. AccessAtlanta.com features a powerful local and national search engine powered by the LookSmartSM Web directory and search engine, useful tools to manage and enhance everyday living, and immediate local news, entertainment and recreation content for Atlanta residents.

About Cox Interactive Media

Cox Interactive Media (www.cimedia.com) was founded in 1996 with the mission of building a network of city sites that focuses on the local market for both residents and advertisers. This Internet company is a subsidiary of Cox Enterprises, Inc., and is headquartered in Atlanta. The Cox Interactive Media network consists of 55 local sites across the country, with 21 sites in the top 50 US markets. A leading media company, Cox Enterprises includes Cox Newspapers, Inc. (newspapers, direct mail marketing, book publishing), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly-traded Cox Radio, Inc.) and publicly traded Cox Communications, Inc. (cable distribution, programming, broadband communications) in addition to Cox Interactive Media. The company is also the world's largest operator of automobile auctions through Manheim Auctions, providing financial services, government auctions, online services and price guides.

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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