Superior Communications Products Taps Wireless Industry Veteran to Drive New Business Development Effort

Business Wire, March 15, 2000

Business Editors

COVINA, Calif.--(BUSINESS WIRE)--March 15, 2000

Lee Batson, Former BellSouth Director, Named Vice President,

Business Development

Superior Communications Products, the leading manufacturer and provider of wireless phone accessories, has named Lee Batson vice president, Business Development.

Batson brings more than 13 years of experience in the domestic and international wireless phone industry to Superior, including successful stints in the development, management, operations and marketing of high-growth consumer products and distribution channels. Prior to joining Superior, Batson served as director of Product Planning and Purchasing for BellSouth Mobile Systems Group.

"I'm pleased to join a company that is both an innovator and the undisputed leader in the wireless phone accessories market," said Batson. "Superior has demonstrated to me that the commitment to the customer, continued commitment to integrity, and the development of new programs to enhance the market are all high priorities.

"This opportunity enables me to grow on a personal level, while enhancing the end-user's wireless experience through innovative and affordable products and continuing to provide financial growth potential for Superior's suppliers and clients."

Batson joins Superior after spending almost 13 years in various positions and divisions of BellSouth. Batson's extensive background at BellSouth, which included the procurement and distribution of all domestic consumer products including cellular and PCS devices, accessories and other equipment, has enabled him to establish strong relationships with many of the top suppliers, including Nokia, Motorola, Ericsson, NEC, Audiovox and Mitsubishi.

"Lee left a long-time career at BellSouth to join Superior, and we are pleased to have him on our team," said Mike Cavanah, executive vice president, Superior Communications Products. "Lee brings extensive experience in working with phone manufacturers, giving him a great understanding of the carriers' business -- an understanding that will greatly benefit Superior."

Batson holds a bachelor of arts degree from Georgia State University. He will work from Superior's newly established offices in Atlanta.

About Superior Communications Products

Superior Communications Products (www.superiorcommunications.com) is the leading manufacturer and supplier of original and after-market wireless phone accessories. Superior's innovative, full-service distribution services provide not only high-quality wireless phone products, but also branded and co-branded packaging, merchandising and marketing programs for its customers.

Superior's dedication to quality has garnered key clients throughout North America, including BellSouth, GTE, Bell Atlantic, U.S. West, Sprint and Ameritech. The company's main facility is located in Covina. For more information, visit www.superiorcommunications.com or call 800/522-4727.