Seth Godin, Former Yahoo! Marketing Vice President, Author and Company Founder, to Discuss E-Marketing Strategies at Live, Interactive Internet Conference

Business Wire, March 17, 2000

Business Editors

LOS ANGELES--(BUSINESS WIRE)--March 17, 2000

Advanced e-marketing concepts and strategies, presented by permission marketing pioneer, Seth Godin, is the topic of the live, interactive Internet conference, S.U.R.E.-Fire E-Marketing Strategies, on Tuesday, April 11, 11:30 a.m. PST/1:30 p.m. Central/2:30 p.m. EST.

Formerly vice president of direct marketing for Yahoo!, founder of Yoyodyne and author of "Permission Marketing," Godin, along with Russell Kern, a 20-year direct marketing veteran and author of "S.U.R.E.-Fire Response Marketing," will present the interactive, one-hour conference.

The program includes a discussion of the concepts of permission marketing, the fundamentals of implementing a permission marketing campaign and the technologies and services available to pursue advanced e-marketing strategies. This will be followed by a question-and-answer session with Godin and Kern.

Register for the S.U.R.E.-Fire E-Marketing Strategies Live Internet Conference at www.kerndirect.com/seth, call 800/335-4244 or register at your own personal Web site: www.yourname.kernrsvp.com.

For further information, contact Kern Direct: 20300 Ventura Blvd., Suite 200, Woodland Hills, Calif. 91346; Phone: 818/703-8775; 800/335-4244; Fax: 818/703-8458; E-mail: Rkern@kerndirect.com.

Kern, founder of Kern Direct Marketing, is a 20-year direct response veteran, recognized as one of the top direct marketing educators and agency principals. Kern Direct is a full-service creative agency, focused on helping clients generate qualified leads and convert those leads to sales.

The agency provides comprehensive strategic planning of the entire lead generation, qualification, distribution and sales process through the use of the exclusive S.U.R.E.-Fire Response planning process. He is the author of the soon to be released book, "S.U.R.E.-Fire Response Marketing."

Acquired by Yahoo! in 1998, Yoyodyne is the first company to create promotions and direct mail campaigns online. Godin helped build Yoyodyne into a permission marketing pioneer. He received the 1998 Momentum Award, honoring his outstanding Internet industry accomplishments.