SamsDirect Internet Registers 60,000 ``.CC'' Domain Names Since January 2000 Via www.SPOT.CC; Company Credits Its Marketing Alliance With Clear Channel Communications Inc

Business Wire, March 2, 2000

Business Editors

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--March 2, 2000

SamsDirect Internet, the Beverly Hills-based Internet marketing firm, today announced that it has registered 60,000 domain names in the top-level ".cc" domain since January of this year.

The .cc domain works worldwide just like .com -- with the difference being that millions of good .cc domains are still available, while nearly all good .com names have been taken.

SamsDirect Internet credited the success of the SPOT.CC marketing campaign to the general public's appetite for easy-to-remember domain names, the ease of using the company's www.SPOT.CC Domain Retrieval Service and, most important, SamsDirect Internet's unique marketing alliance with Clear Channel Communications Inc. (NYSE:CCU).

Clear Channel is one of the world's largest radio broadcasters, with -- including announced acquisitions -- more than 800 radio stations in the United States alone.

"It's like catching lightning in a bottle," stated David Sams, chairman/CEO of SamsDirect Internet. "The last time I experienced something with this much instant heat was when I launched the `Oprah Winfrey Show' while head of marketing for King World."

"This is truly one of the great marketing stories of the new millennium," stated Randall Mays, executive vice president and chief financial officer of Clear Channel Communications.

"It clearly illustrates the incredible branding power of radio as an advertising medium. We are very committed to this effort and plan to make the .cc domain as popular as .com."

Clear Channel stations benefit from the sale of each domain name sold, and Clear Channel is putting much of the proceeds back into the local markets to enhance each station's Internet presence.

The SPOT.CC marketing campaign began testing in Orlando, Fla., earlier this year. National rollout of the SPOT.CC radio advertisements began in early February.

Many of the Clear Channel radio stations have switched, or are in the process of switching, their current .com Web sites to .cc. Some of these include http://www.magic107.cc -- Orlando; http://www.y-100.cc -- Miami; and the popular http://www.kissfm.cc in Los Angeles.

"Our stations are enjoying this promotion," stated Clear Channel Radio Group President Randy Michaels. "They feel as though they are at the center of something big on the Internet. It really is a convergence between the two mediums. Our desire is to make .cc the second most popular domain on the net over the next 12 to 18 months -- ahead of .net and .org."

"This campaign targets the general consumer who did not think about registering a good .com domain four or five years ago," stated Renee Sams, co-chair and chief operating officer of SamsDirect Internet.

"We have moms registering domains for their kids; new brides registering domains to post their wedding pictures; and small-business owners registering a good .cc domain to replace a long, not-so-memorable .com domain name. This is the public's second chance to grab a good domain while they're available."

About Clear Channel Communications

Clear Channel Communications is a global leader in the out-of-home advertising industry with radio and television stations and outdoor displays in 36 countries around the world. Including announced transactions, Clear Channel operates 830 radio and 19 television stations in the United States and has the equity interests in more than 240 radio stations internationally.

Clear Channel also operates more than 550,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world. The company has headquarters in San Antonio. For more information, visit www.clearchannel.cc.

About SamsDirect Internet

SamsDirect Internet is a division of David Sams Industries Inc. (DSI). DSI has its world headquarters in Beverly Hills. The company's direct-to-consumer marketing division is responsible for campaigns that have generated more than $100 million via the Internet, radio and television.

Prior to forming DSI, David Sams was head of marketing for King World where he helped to turn "Wheel of Fortune," "Jeopardy!" and "Oprah Winfrey" into household names. The company's TV division has won nine Emmy awards and numerous advertising awards.

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.