Digital Impact Implements International eMarketing Campaigns; Futureshop.ca's French-Canadian Email Campaigns Deliver 150% Increase in Click-Through Rates

Business Wire, March 20, 2000

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SAN MATEO, Calif.--(BUSINESS WIRE)--March 20, 2000

Digital Impact (Nasdaq:DIGI), the company that brings science to eMarketing, today announced that Futureshop.ca, Canada's largest e-retailer of computer and consumer electronics products, is using Digital Impact's eMarketing services to optimize its customer retention and loyalty strategies and deliver ongoing international campaigns. By leveraging Digital Impact's market-leading solutions, analytic techniques and eMarketing expertise, Futureshop.ca is able to more effectively address its diverse customer base and drive e-commerce using mass content and language personalization to fulfill customer preferences.

On January 26, Futureshop.ca introduced a French-Canadian edition of the company's biweekly email newsletter, previously delivered in English, which now caters to the language preferences of its customers. By using Digital Impact solutions to personalize each customer's experience Future Shop has increased the email click-through rate of its newsletter by 150%.

"We are thrilled with the level of personalization and foreign language integration that we have been able to incorporate into our email campaigns using Digital Impact's eMarketing programs," said Michael DeSandoli, vice president of e-commerce for Futureshop.ca. "Their flexibility and expertise in helping us to build effective customer communications has proven to be extremely valuable, yielding outstanding response rates for our first three bi-lingual campaigns."

Futureshop.ca's first three French-Canadian campaigns have resulted in new French language subscribers and generated outstanding click-through rates of 45%.

In addition to delivering Futureshop.ca's email campaigns, Digital Impact hosts the company's subscription management and profile page, which allows Futureshop.ca's customers to select content and language preferences. This feature allows Futureshop.ca to take full advantage of Digital Impact's personalization capabilities and ensures the best possible results, since self-reported information is more accurate than any other profiling method.

"Futureshop.ca's French-Canadian newsletter is an exceptional example of our international eMarketing efforts," said William Park, chief executive officer and co-founder of Digital Impact. "By catering to customer language preferences in these international campaigns, we are recording some of our highest click-through rates ever -- an exciting base from which to build as we implement eMarketing campaigns for additional clients worldwide."

For more information on Digital Impact's Internet direct marketing or, eMarketing services, visit http://www.digitalimpact.com. The Futureshop.ca French-Canadian newsletter subscription page may be accessed at http://futureshop1.m0.net/m/p/fsh/fra/login.asp. To view the March 15, 2000 edition of the Futureshop.ca French-Canadian campaign, please visit http://www.businesswire.com/cgi-bin/photo.cgi?pw.032000/bb1.

About Futureshop.ca

Futureshop.ca is the e-commerce site for Future Shop the largest retailer of computer and consumer electronic products in Canada and a major retailer of appliances and music and video software. The company operates 83 retail superstores across Canada and five Computer City computer superstores serving retail customers, corporations and government agencies. For more information about Future Shop, please see www.futureshop.ca.

About Digital Impact

Digital Impact, Inc. (Nasdaq:DIGI) offers Internet direct marketing, or eMarketing, services to businesses that wish to communicate more effectively online with their customers through email. Digital Impact combines proprietary technologies, rigorous business processes and expertise developed over thousands of email campaigns to provide a comprehensive, outsourced eMarketing solution. The services Digital Impact provides are designed to maximize its clients' return on their marketing investment. Digital Impact is a member of both the TRUSTe Privacy Program and CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. Currently, the company works with over 100 clients, including Dell Computer Corporation, Egghead.com, Hewlett-Packard, Macy's, Mastercard, Preview Travel and The Sharper Image. Founded in 1997, Digital Impact is headquartered in San Mateo, California, with East Coast offices in New York City.

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements.