JLM Couture, Inc. Reports First Quarter Results

Business Wire, March 23, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--March 23, 2000

JLM Couture, Inc. (NASDAQ:JHPC), a designer, manufacturer and marketer of wedding apparel, today said that for the first fiscal quarter ended January 31, 2000, revenues were $4,005,801, a six percent gain on revenue of $3,762,110 for the like quarter last year. Net Income for JLM's 2000 first fiscal quarter was $209,796, or $0.10 per basic and diluted share, as compared to $186,612 or $0.10 a basic share and $0.09 a diluted share, reported for the like quarter in fiscal 1999.

Joseph L. Murphy, president and CEO, said all of the company's bridal and bridesmaids' lines continue to show sales growth and anticipates that this growth should continue through the balance of the fiscal year.

JLM Couture, Inc., founded in 1987 and based in New York City, is the nation's only publicly traded manufacturer of wedding apparel. The company's lines include Occasions, the industry's first bridemaids gowns designed for other social occasions in addition to the wedding; Lazaro, a contemporary bridal rendition of the finest in classic European bridal styling; Visions, a moderately priced bridal line featuring the finest in contemporary design; Jim Hjelm Couture, contemporary bridal designs offering the finest fabrics; and Alvina Valenta, the newest look in elegant upscale contemporary-classic styling.

                 Consolidated Statement of Operations
                      For the Three Months Ended
                 January 31, 2000 and January 31, 1999
                              (Unaudited)

                                    January 31,          January 31,
                                       2000                 1999

Revenues                            $4,005,801           $3,762,110

Net Income                          $  209,796           $  186,612

Earnings Per Common Share
   Basic                            $     0.10           $     0.10
   Diluted                          $     0.10           $     0.09

Weighted Average Number of
 Common and Common Equivalent
 Shares Outstanding
   Basic                             2,012,905            1,942,311
   Diluted                           2,047,162            2,019,893

This document contains forward-looking statements. There are certain important factors that could cause results to differ materially from those anticipated by the statements made above. Additional information on these and other factors are included in the company's quarterly reports on Form 10-Q, the company's annual report on Form 10-K ended October 30, 1999 and the company's annual report to shareholders.