Former NBC Internet Executive to Head Media Sales at CallWave; David Greenwald Appointed Senior Vice President Media Sales

Business Wire, March 27, 2000

Business Editors & High-Tech Writers

SANTA BARBARA, Calif.--(BUSINESS WIRE)--March 27, 2000

CallWave, a leader in Internet-based telephone services, Monday announced the appointment of David Greenwald as senior vice president of media sales.

As vice president of integrated media sales for NBC Internet (Nasdaq:NBCI), Greenwald led the integrated media sales team that successfully transitioned Snap.com into the online multimedia environment.

CallWave has developed new categories of media vehicles that leverage its strong relationship with its fast-growing user base. In his new position at CallWave, Greenwald's mission is to develop and implement strategies that will drive revenues from CallWave's vast subscriber base, Internet media inventory, and marketing partnerships.

CallWave has achieved leadership in the Internet-based telephone services category by signing up more than 1,000,000 households in just four months. The company's Web site welcomed 2.5 million unique visitors in February, according to PC Data Online.

"Mr. Greenwald's depth of experience in Internet media sales will translate CallWave's rapidly expanding subscriber community into significant revenues," said David Hofstatter, president of CallWave. "As a market leader in the exciting new field of Internet-based telephone services, we continue to attract the best and brightest Internet professionals."

CallWave's groundbreaking Internet Answering Machine (IAM) is a free service that enables Internet users with only one phone line to hear who's calling while they're online. IAM is available as a free downloadable application from the www.callwave.com Web site, as well as other popular sites such as AOL, ZDNET, and CNET. When installed, the Internet Answering Machine occupies a small window on the user's computer screen while they are using their PC. The CallWave application serves as a media delivery vehicle for a variety of advertising opportunities.

"CallWave has clearly established itself as the leader in providing consumer-friendly and personalized Internet communication services to the broad market," said Greenwald. "The CallWave team has demonstrated it can quickly deploy a high-volume service. We now have the opportunity to provide advertisers with new media vehicles that provide access to these consumers with our unique convergence of Internet, media, and telephony."

Before joining CallWave, Greenwald worked at NBC Internet (previously Snap.com), where he coordinated sales and management efforts creating integrated media packages for the top 50 Internet advertisers. Greenwald was one of the early pioneers capitalizing on the potential of online advertising and marketing, with more than 18 years of successful sales management experience in traditional and Internet media sales, integrated media, and interactive marketing.

About CallWave(TM)

CallWave is an Internet-based telephone company based in Santa Barbara. CallWave's mission is to give Internet users the convenience and functionality of extra phone lines in their home or small office without having to install or pay for additional lines from the phone company. CallWave's Internet Answering Machine is a free alternative to a dedicated modem line. The company's FaxWave fax-to-email service is a free alternative to a dedicated fax line. Both services are available to Internet users nationwide. They also use open file formats, enabling voice and fax messages to be reviewed on and forwarded to almost any computer.

For media inquires, please contact Bruce Thompson at 805/690-4115, or email him at bet@callwave.com. To subscribe to FaxWave or the Internet Answering Machine, or to obtain more information, please visit CallWave at http://www.callwave.com.

CallWave, Internet Answering Machine and FaxWave are service marks of CallWave Inc. All other trademarks are the property of their respective owners.