ADVISORY/Viant Sponsors 'Hatching the Clicks,' an MIT Enterprise Forum of New York City, Inc.; Panel to Address Questions Facing Internet Incubators

Business Wire, March 27, 2000

Business and Technology Editors

ADVISORY...for Wednesday (Mar. 29)

--(BUSINESS WIRE)

WHO:    Viant Corp. (Nasdaq: VIAN), a leading digital business
        builder, is sponsoring "Hatching the Clicks," a Massachusetts
        Institute of Technology Enterprise Forum of New York City,
        Inc. panel focused on Internet incubators.

WHAT:   Moderated by Jim Maxmin, Ph.D. and Chairman of Global Brands
        Development, a private firm with equity in 24 e-commerce
        start-ups, the panel will include top industry incubators, and
        the entrepreneurs who have benefited from their services, such
        as:

        --  Howard Lee Morgan, Vice Chairman - idealab!

        --  George Zachary, General Partner - Mohr Davidow Ventures

        --  Richard Barker, Incubator Services - Viant Corporation

        --  Shmuel Gniwisch, Founder and CEO - buyjewel.com

        --  Hans Peter Brondmo, Chairman and Founder - Post
            Communications

        --  Kenneth Krushel, Chairman and CEO - iCollege.com

WHY:    Viant recognizes that more and more of today's entrepreneurs
        are turning to incubators to provide them with experienced
        implementers and advisors, as well as offering a handshake
        channel to the right business contacts. The panel will address
        the critical issues this new breed of company is facing:

        --  How do incubators differentiate themselves?

        --  What criteria are used to determine whom to incubate?

        --  How do you know when your click is ready to fly?

        --  In an economy where profitability doesn't necessarily mean
            success, what does?

WHEN:   Wednesday, March 29, 2000 at Chase Manhattan Bank, 270 Park
        Avenue at 47th Street., New York City, Second Floor.
        Exhibitors and cocktail reception: 4:30 p.m. - 6:30 p.m.
        Panel discussion:                  6:30 p.m. - 8 p.m.
        Dessert reception                  8 p.m. - 8:45 p.m.

FOR MORE INFORMATION AND TO RSVP, CONTACT MARYLYN DINTENFASS AT

MDINTENFASS@VIANT.COM.