Tribal Voice Appoints New CEO to Head Market Expansion for Instant Messaging Solution

Business Wire, March 28, 2000

Business Editors

ANDOVER, Mass.--(BUSINESS WIRE)--March 28, 2000

Subsequent to its acquisition by CMGI, Inc. (Nasdaq: CMGI), Tribal Voice has appointed Ross Bagully as CEO. Tribal Voice is a leading provider of co-branded instant messaging and interactive communications.

Bagully is an entrepreneur with experience in start-up team creation, strategic business planning, product development, P&L management and business & product development. In his last position as President and CEO of the business-to-business Internet Web Content Management start-up Versifi, Inc., Bagully re-focused sales efforts, marketing direction, product development and delivery organization for the company.

"Bagully's knowledge of Internet start-ups and his drive to build a successful business model makes him the ideal candidate for CEO," said David Wetherell, Chairman and CEO of CMGI, Inc. "He is a results-oriented, hands-on general manager with strong leadership skills. His vast international and investment banking experience will enable Tribal Voice to pursue its goals quickly."

Bagully was the founder, president and CEO of two Denver, Colorado-based start-up organizations, Nuances, a full-service special events management company, and Learning.net, an Internet learning company, co-founded with a California partner, Idealab. For Learning.net Bagully recruited the initial team, successfully led business plan development, initial product development and initial financing efforts with private investors.

From 1990 to 1996, Bagully was employed by Computer Sciences Corporation (CSC ) and worked under its Communications Industry Services operating division. While serving as the Managing Director, Asia and Vice President, Latin America, he initiated the company's entry into the global marketplace.

For most of the 1980s, Bagully held three positions for US West ; the Director of Strategic Planning at the headquarters level, VP and Division General Manager of a ($100 million) subsidiary, and President and CEO of another $100 million subsidiary. After graduating with a Master of Business Administration degree from the Harvard Business School in 1973, Bagully worked for various investment banking companies, until his employment with US West in 1983.

Actively involved in community service, Bagully served on the Board of Directors of the Rocky Mountain Division for American Management Hospital and for AIM 21, a Silicon Valley information start-up.

About Tribal Voice

Tribal Voice is a leading provider of co-branded instant messaging and interactive communications solutions based on its PowWow technology and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Founded in December 1994 and acquired by CMGI in December 1999, the company is headquartered in Denver, Colo. and maintains development organizations in Colorado Springs, Colo. [this refers to Activerse, which has not yet closed] More than eight million worldwide users participate in over 18,000 communities via the company's PowWow software. For more information on Tribal Voice and to download its PowWow client software, please visit http://www.tribal.com or call (303) 244-1790. Companies interested in working with Tribal Voice to develop their own instant messaging and interactive communications solutions should e-mail sales@tribal.com or call 1-877-4POWWOW. If you are outside North America, please call 303-244-1790.

About CMGI and CMGI @Ventures

With more than 65 companies, CMGI, Inc. (Nasdaq: CMGI) represents the largest, most diverse network of Internet businesses in the world, including both CMGI operating companies and synergistic investments made through its venture capital affiliate, CMGI @Ventures. CMGI leverages the technologies, content and market reach of its extended family of companies to foster rapid growth and industry leadership across its network and the larger Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI.

CMGI's majority owned operating companies include Engage Technologies (Nasdaq: ENGA), NaviSite (Nasdaq: NAVI), 1ClickBrands, 1stUp.com, Activate.net, AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, iCAST, MyWay.com, NaviNet, SalesLink, Tribal Voice and yesmail.com. CMGI @Ventures has ownership interests in 48 [49? MobileLogic?] Internet companies including Lycos (Nasdaq: LCOS), Critical Path (Nasdaq: CPTH), Silknet (Nasdaq: SILK), MotherNature.com (Nasdaq:MTHR), Ventro (Nasdaq: VNTR) and Vicinity (Nasdaq:VCNT).

CMGI's corporate headquarters is at 100 Brickstone Square, Andover, MA 01810, Tel: 978-684-3600. CMGI @Ventures has offices there as well as at 3000 Alpine Road, Menlo Park, CA 94028. For additional information and a full listing of the CMGI and CMGI @Ventures companies, see http://www.cmgi.com and http://www.ventures.com.