Iomega's Clik!PC Card Drive Wins Mobility Award for Best Mobile Storage Device

Business Wire, March 30, 2000

Business Editors/High-Tech Writers

ROY, Utah--(BUSINESS WIRE)--March 30, 2000

Iomega Corporation (NYSE:IOM), a leader in smart, portable storage solutions, today announced that its Clik!(TM) PC Card drive was the recipient of the Mobility Award for the best mobile storage device at the Sixth Annual Mobile Insights Conference.

At the same conference, the Clik! PC Card drive was also awarded honorable mention for mobile complements: PC Card category.

"Our Mobility Awards have gained great enthusiasm and notoriety in this industry," said, Dr. Gerry Purdy, President and CEO of Mobile Insights. "We had more than 260 product nominations this year and had to narrow it down to a select few in each category. The selection of Iomega's Clik! PC Card drive acknowledges its excellence by ranking first in the mobile category and receiving an honorable mention in the PC Card category."

The Mobility Award winners are chosen by a select group of 35 mobile computing industry analysts and press representatives. This year's ballot contained 40 categories of mobile computing hardware and software.

"We are truly honored our Clik! PC Card drive received both first place and honorable mention in the Mobility Awards," said Mark Lucas, executive vice president, global marketing and product management, Iomega Corporation. "Our Clik! PC Card drive is small, portable and extremely easy to use and we're pleased the awards committee recognized this product as being an industry leader in mobile storage. We have plans to announce some complimentary accessories that go along with this product line."

About Mobile Insights

Mobile Insights is the world's leading authority on mobile computing and data communications. Established in September 1994, the company provides professional services to vendors of hardware, software, and services in the mobile computing and data communications industry. In addition to market analysis, consulting, and publishing, Mobile Insights' service brands include: Mobile Letter, an electronic newsletter that provides reviews of new products and offers industry insights; MobileTrax Online, a syndicated continuous Internet information subscription service publishing 50+ reports annually; the Mobility Awards, which are given annually to top products and services in 40 categories; Go Mobile, a new conference for leading Information Technology decision-makers; and the flagship Mobile Insights conference, an annual conference that brings together 400 to 500 of the mobile industry's key vendor executives. For more information on Mobile Insights and its services, visit the company's Web site at www.mobileinsights.com.

About Clik!(TM) PC Card Drive

Iomega's Clik!(TM) PC Card drive offers the ultimate in portability and ease of use. The Clik! PC Card drive fits inside the PC Card slot of most laptop computers and uses 40MB Clik! disks, which are two-by-two inches in circumference. The Clik! PC Card drive and Clik! disks offer users unlimited back up and expandable, portable storage. With a footprint about the size of a business card, the Clik! PC Card drive comes ready to use and needs no extra cables, batteries or software - simplifying the user's experience and allowing for connectivity and the sharing of data to virtually any other notebooks, anytime, anywhere. With a transfer rate of up to 600KB per second, the Clik! PC Card drive enables notebook users to easily access their information. The Clik! PC Card drive allows users to protect, archive and backup information quickly and easily. And with Iomega's QuikSync software, users can make automatic back ups on Clik! disks each time a file is saved to a pre-selected folder on their hard drive.

The Clik!(TM)PC Card drive is available for an estimated street price of $199.95 (U.S.) with Clik! 40MB disks available at estimated street price of $9.99 (U.S.) each, when purchased in a 10-pack.

About Iomega

Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R) and Clik!(TM) drives and disks and markets the ZipCD(TM) CD-RW drives and discs that help people to organize, manage, create, exchange and share their important information. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at http://www.iomega.com.

Copyright(c)2000 Iomega Corporation. Iomega, Zip, Jaz, Clik! and ZipCD are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.