Web-Ignite and Mamma.com Team Up for Premium Search-Result Placement; New Online Service Optimizes Search Results

Business Wire, March 31, 2000

Business Editors & Multimedia Writers

BUELLTON, Calif.--(BUSINESS WIRE)--March 31, 2000

Search-engine specialists Web-Ignite Corp. and Mamma.com are pooling their resources to help U.S. companies do a better job of attracting Web-site visitors.

Their new, one-of-a-kind service offers above-the-fold search- result placement, 12-month locking rates, weighted cost-per-click average, and listing with reputable search-engine traffic agencies such as Yahoo!, Excite!, AltaVista and Lycos.

The end results for participating Web sites are highly qualified business customers, exact and competent Web-site traffic, specific targeting with quality placement, and top-of-mind recall as a top queried search result.

How It Works

Qualifying companies can choose one of three options: 1) Give Mamma.com direct access to query their database; 2) Provide Mamma.com with a list of keywords to trigger a query; or 3) Complete an Excel spreadsheet provided by Mamma.com that includes all relevant keywords, search titles, a site description and a unique linking URL to a specific page on the client's site. All options are based on cost per click.

Mamma.com's Patrick Hopf, content optimization manager, requires client sites to have depth. "We're looking for unique URL page links for each particular keyword," explained Hopf. "For example, a search result for `Sony DVD' should link to a page specifically containing information about Sony DVDs. A home-page result with many links that may include a link to `Sony DVD' does not qualify as quality content."

Being able to achieve high ranking in search-engine results is a critical factor in the success of a Web site, according to Web-Ignite Chief Executive Officer Paul J. Bruemmer, who has also written a book on the subject.

Features like customized keyword analysis and database cross- referencing for each client program allow Web-Ignite and Mamma.com to help companies avoid the hit-or-miss approach so common in Web-site promotional campaigns.

By leveraging Web-Ignite's volume of qualified advertisers and Mamma.com's volume of qualified searchers, the two companies are able to provide clients with authenticated traffic and tracking verification, Bruemmer added.

About Mamma.com and Web-Ignite

Mamma.com -- The Mother of All Search Engines(TM) is the largest, independently owned Meta search engine on the Internet today. Started in 1996, Mamma.com now services close to 4.5 million unique users and serves up 60 million page views per month.

Web-Ignite, a search-engine traffic agency started in 1995, is a Dunn & Bradstreet E-1 listed company specializing in manually submitting, listing and positioning clients within the Top 20 search engines.

For more information, visit www.web-ignite.com/mamma.>

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