Hyperion and Webtrends Partner To Offer Integrated E-business Analysis Solutions

Business Wire, March 6, 2000

Business Editors/High Tech Writers

SUNNYVALE, Calif./PORTLAND, Ore.--(BUSINESS WIRE)

March 6, 2000-

Market-Leaders to Integrate Hyperion's Business Analysis Platform with

WebTrends' Enterprise Solutions Providing Comprehensive View of

Customers Across "Brick and Mortar" and Internet Channels

To help companies gain a better understanding of Internet customer behavior and optimize their e-business strategies, Hyperion (Nasdaq:HYSL) and WebTrends (Nasdaq:WEBT) today announced a strategic alliance to deliver integrated solutions for multi-channel e-business analysis. Hyperion and WebTrends will integrate Hyperion's business analysis platform, including Hyperion Essbase OLAP Server and Hyperion Wired for OLAP, with WebTrends' CommerceTrends eBusiness intelligence solution and Web data warehousing technology. This combined solution will provide organizations with unparalleled capabilities to capture, analyze and understand the behavior of Web site visitors, better manage e-marketing campaigns, increase the returns from e-commerce initiatives and optimize personalized content and pricing on Web sites to improve visitor experience.

As organizations begin to leverage multiple electronic and "brick and mortar" marketing and commerce channels to reach their customers, they require the ability to gain a single balanced and complete view of each customer across all touchpoints. Companies must optimize customer interactions to maximize the effectiveness of their marketing efforts and better serve and retain their customers. To accomplish this, companies not only need to analyze critical Internet visitor data, but also link it to customer data from brick and mortar back-office and front-office ERP and CRM systems. The alliance combines the leading business analysis software from Hyperion, used by thousands of companies worldwide to analyze ERP and CRM data, with the leading Web traffic and marketing campaign analysis software from WebTrends, used by over half of the Fortune 500, to provide a comprehensive multi-channel solution.

"As the market leader in eBusiness intelligence, WebTrends is committed to our customers' success as they evolve their eBusiness," said Glen Boyd, president and CTO of WebTrends Corporation. "Our partnership with Hyperion enables us to deliver to our customers the most powerful set of proven technology available in the market today for web data integration and eBusiness Intelligence. The combination of WebTrends' proven expertise in web visitor analysis and Hyperion's robust business analysis software will empower eBusiness managers with the necessary insights to better align business objectives with customer requirements."

"We are leveraging the strengths of Hyperion and WebTrends to provide organizations with a single view of the customer across all touch points," said Daniel Druker, vice president and general manager of the Hyperion e-Business Division. "Thousands of companies use Hyperion's business analysis software to leverage the information captured by their ERP systems, CRM applications, legacy systems and data warehouses. Through our alliance with WebTrends, companies will have the opportunity to link these traditional brick and mortar systems with their Internet initiatives to gain a more comprehensive understanding of customer behavior, preferences, purchasing patterns and profitability."

About WebTrends CommerceTrends

WebTrends CommerceTrends provides the most powerful eBusiness Intelligence reporting available, enabling customers to track, manage and optimize eBusiness strategies. CommerceTrends' advanced functionality includes powerful, enterprise-scalable web traffic analysis, campaign management, eCommerce revenue forecasting and ROI analysis, and Web data warehousing capabilities. CommerceTrends empowers eBusiness managers to gain deeper insights into customers' behavior and preferences by correlating rich, web visitor information with other critical information from CRM, ERP, and Personalization systems.

About Hyperion Essbase OLAP Server

In use today by more than 2,500 companies, Hyperion Essbase OLAP Server is a strategic analytical platform optimized for enterprise management reporting, analysis and planning applications. It supports multi-user read/write access, large-scale data capacity, robust analytical calculations, rich attribute analyses, and sophisticated OLAP queries and delivers it all in a Web-centric architecture across multiple open hardware platforms. Hyperion Essbase provides intuitive multidimensional data navigation and consistent, rapid response times in network-centric computing environments. More than 350 Hyperion alliance partners, including Baan, IBM, Lawson Software, PeopleSoft, ShowCase and Walker, leverage Hyperion Essbase as a strategic enterprise OLAP platform for analytic applications. Additional information about Hyperion Essbase is available at http://www.hyperion.com/essbaseolap.cfm.> About Hyperion Wired for OLAP

Hyperion Wired for OLAP is the leading OLAP analysis, presentation and reporting solution for the enterprise. It is extremely easy to use, with intuitive navigation and highly interactive graphical displays that enable the widest range of users to quickly analyze critical business information. Hyperion Wired for OLAP is enterprise-class, with a scalable three-tier architecture and a suite of four interoperable Windows and 100% Pure Java clients that allow organizations to deliver information to large user communities at a low cost of ownership.