Business Services Industry
NDS and Microsoft Announce Strategic Alliance To Extend Availability of Enhanced TV
Business Wire, March 7, 2000
Business Editors
LONDON & REDMOND, Wash.--(BUSINESS WIRE)--March 7, 2000
Microsoft Offers Most Comprehensive Enhanced Television Solution
With a New Component of the Microsoft TV Platform Solution
NDS Group plc (Nasdaq/Easdaq "NNDS"), a News Corporation (NYSE "NWS", "NWS.A") company, and Microsoft Corp. (Nasdaq "MSFT") today announced a strategic alliance to extend the availability of Microsoft(R) TV-based enhanced television solutions for network operators worldwide, based on open standards. As part of this relationship, Microsoft announced a new component of the Microsoft TV platform targeted at the current generation of digital set-top boxes, which enables Microsoft to offer the most comprehensive enhanced TV platform solution available.
By licensing, integrating and jointly extending software from NDS to create a new member of the Microsoft TV product family, Microsoft will now offer a broad solution set for network operators delivering cable, satellite, terrestrial and multichannel multipoint distribution service (MMDS) solutions. NDS' middleware is a proven, cost-effective, digital video broadcasting (DVB)-enhanced television solution already operating in over 1.5 million digital set-top boxes manufactured by several major consumer-electronics manufacturers. Under this agreement, Microsoft and NDS will jointly market digital solutions for network operators and will have an ongoing engineering relationship to evolve the joint solution and develop enhanced TV applications and services.
Microsoft and NDS are committed to enhancing the television experience that network operators can offer consumers to include support for consumer services such as digital programming, advanced television, electronic program guides, information channels, e-commerce support, and interactive programming and advertising -- all built on Internet-based standards.
"Microsoft's adoption of NDS' open system solution for enhanced television will be a major boost to the industry as it builds momentum throughout the world," said Abe Peled, president and CEO of NDS. "The combined expertise and resources of two leaders in interactive technology enables consumers to experience the benefits of enhanced television more quickly, easily and enjoyably. Consumers will enjoy wider choice and convenience, and more engaging and entertaining interactive television programs. They will be able to easily access the most popular services and merchandise from the Internet at the click of a button on their remote."
"The combination of NDS software with additional enhancements from Microsoft will provide an Internet-based solution for network operators that want to deliver enhanced TV services with their current-generation set-top boxes," said Phil Goldman, general manager of the TV Platform Group at Microsoft. "Microsoft TV with NDS is a good complement to our advanced platform for development of the next-generation applications and services our customers are asking for."
"Globo Cabo, the largest multiple system operator (MSO) in Brazil, with 1 million subscribers, is very excited about this announcement from Microsoft and NDS," said Moyses Pluciennik, general manager and CEO at Globo Cabo SA. "We are committed to deploying the standards-based Microsoft TV platform in both basic and advanced digital set-top boxes. Our goal is to provide new content and interactive services to enhance the cable TV customer experience. The Microsoft TV platform is the technology that will enable us to make it happen."
NDS' technology combined with the Microsoft TV client software, based on open DVB and Internet standards, is designed for the current generation of digital set-top boxes and provides a foundation for delivering additional enhanced TV services in the future. With Microsoft TV software, broadcasters and producers can easily build on the video programming and Internet expertise they already have to create enhanced, new consumer-content services and applications.
About the Microsoft TV Platform
The Microsoft TV platform is a comprehensive software solution for the television industry that makes television more useful, fun and engaging for consumers and creates significant new economic opportunities for network operators and their suppliers of programming, hardware and software. Microsoft TV is the client software for a range of television appliances, from current-generation set-top boxes to advanced television devices. Microsoft TV Server is a suite of software components that offers network operators the tools to provision, manage and operate a large-scale, commercial-grade enhanced TV service.
The Microsoft TV platform supports worldwide digital TV broadcast standards, including DVB, ATSC and ARIB. It also supports commonly used Internet standards such as HTML, JavaScript and Dynamic HTML as well as interactive content authored according to the Advanced Television Enhancement Forum (ATVEF) standard.
About NDS
NDS Group plc (Nasdaq/Easdaq "NNDS") is a leading supplier of open conditional access software and interactive systems for the secure delivery of entertainment and information to digital TVs, set-top boxes, personal computers and mobile devices. The company also develops e-security solutions for broadband Internet multicasting applications. NDS systems enable broadcasters, content providers and enterprises on the leading edge of the convergence of TV and the Internet to profit from digital TV and interactive services, including integrating and delivering Internet and TV content, data broadcasting and e-commerce transactions. A portfolio of services including consulting, systems design and integration, support and maintenance complements NDS' systems and technologies.
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