BigStar Entertainment Names ValueVision's Vice Chairman Stuart Goldfarb to Board of Directors

Business Wire, March 7, 2000

Business Editors & Entertainment Writers

NEW YORK--(BUSINESS WIRE)--March 7, 2000

BigStar Entertainment Inc. (Nasdaq:BGST) today announced the appointment of Stuart Goldfarb, 45, vice chairman of ValueVision International Inc. (Nasdaq:VVTV), a leading national shopping network, to its board of directors.

Goldfarb replaces Steven Ledger, 39, who resigned from the board to devote more time to ecompanies, his new investment fund that invests in pre-IPO companies.

David Friedensohn, chairman and chief executive officer of BigStar Entertainment, said, "We are extremely pleased that Stuart Goldfarb has accepted our invitation to join the board of directors. His experience and expertise will provide us with additional direction and strategic insight as we continue to move the company to its next level and beyond."

Stuart Goldfarb, vice chairman of ValueVision, said, "The convergence of the Internet and traditional television programming represents a unique opportunity. BigStar's expansion of its Shop-A-Tainment(TM) strategy from the Web to television with the commencement of the BigStar Show on ValueVision's SnapTV will further enrich the consumer's shopping experience. I look forward to working with the company as its vision evolves."

Prior to joining ValueVision in August of 1999, Goldfarb was executive vice president and managing director, Worldwide Business Development at NBC, where he was responsible for coordinating much of NBC's United States and international business development activities. He was a principal architect of NBC's strategic alliances with ValueVision, Dow Jones & Company, and National Geographic. Goldfarb joined NBC in 1995 from Communications Equity Associates, where he had been Managing Director, Asia Pacific Region. Before joining CEA, he was President of Heartland Ventures, a media consulting and investment firm, from 1988 to 1992.

Previously, Goldfarb was Vice President, cofounder, and principal of James Communications Inc., a cable television operator serving approximately 95,000 subscribers, from 1986 until the sale of the company in 1987. From 1984 to 1986, Goldfarb was responsible for all legal, regulatory, administrative, and governmental affairs for the Cable Television Division of Capital Cities Communications Inc. He has also served as chairman of the National Geographic Channel and on the board of directors of CNBC International.

As previously announced, both companies are engaged in a strategic partnership, with ValueVision investing in BigStar common stock, representing approximately 14 percent of the company's common shares outstanding. ValueVision and BigStar are in the process of launching the BigStar Show on ValueVision's SnapTV, a weekly television show featuring news and gossip about movies, celebrities, and celebrity merchandise scheduled to premier early in the second quarter.

Friedensohn said, "I want to thank Steve for his time and commitment over the past year. All of us at BigStar extend our appreciation for his guidance and counsel."

About ValueVision International

ValueVision International Inc. owns and operates the third largest and fastest growing home shopping network and a companion Internet shopping Web site, both which are being re-branded as SnapTV and SnapTV.com, respectively, as part of a wide-ranging direct e-commerce strategy the company is pursuing with NBC Internet (NBCi). The moves are expected to position SnapTV and NBCi as the leaders in the ongoing convergence of television and the Internet, combining the promotional and selling power of television with the purely digital world of e-commerce. ValueVision, which is approximately 40% owned by GE Equity and NBC, offers live programming 24 hours a day, 7 days a week.

As of October 31, 1999, approximately 31 million homes are able to receive the company's programming on either a full- or part-time basis. NBCi is a new entity recently formed as a result of the merger of Snap.com, XOOM.com, and several Internet assets of NBC. For additional information on ValueVision, visit the company's Web site at http://www.vvtv.com.

ValueVision Interactive is a wholly owned e-commerce subsidiary of ValueVision. Founded in mid-1999, the subsidiary's purpose is to manage and develop the company's Internet e-commerce initiatives using the SnapTV.com brand, as well as manage the company's e-commerce investment strategies and portfolio.

About BigStar

BigStar Entertainment Inc. (Nasdaq:BGST), operates bigstar.com (AOL keyword: BigStar) a leading Shop-A-Tainment(TM) destination site, based on internal analysis of traffic, sales and other metrics. BigStar is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and digital video discs (DVDs).

BigStar has forged strategic alliances with companies including ValueVision International (Nasdaq:VVTV), StarMedia (Nasdaq:STRM), AOL Moviefone (NYSE:AOL), Shop-at-AOL, Earthlink (Nasdaq:ELNK) and Yahoo! Chat (Nasdaq:YHOO), among others.