e-centives, Inc. and Deja.com Align to Provide Consumers Personalized Product Offers

Business Wire, March 7, 2000

Business/High-Tech Writers

BETHESDA, Md.--(BUSINESS WIRE)--March 7, 2000

e-centives, Inc. (www.e-centives.com) announced today that it will provide free personalized offers to members of Deja.com (www.deja.com), the first Precision Buying Service. This program will be branded as Deja e-centives and will be integrated into My Deja, Deja.com's free personalization service.

The Deja e-centives program is an ideal fit for Deja.com users who use the Precision Buying Service to decide exactly what products to buy and exactly where to buy them. Deja.com is consolidating all of the information and tools consumers need to be smart buyers into the service, including in-depth product specifications, highly intuitive tools to select and compare products, a unique comparison shopping service, consumer-generated and professional product reviews and product-related discussion forums. By incorporating personalized coupon offers into the Precision Buying Service, prospective buyers can now easily zero in on the product that best meets their needs, and then quickly save money on it.

"A core part of e-centives, Inc.'s strategy is to be embedded in our partners' e-commerce systems, " said Kamran Amjadi, CEO of e-centives, Inc. "Our innovative technology enables us to provide Deja.com's members with a seamless and transparent experience."

"Our mission is to arm our users with the product information and shopping tools they need to be smart buyers on the Web," said Chris Thomas, Vice President of Sales for Deja.com. "Clearly, Deja e-centives is a perfect compliment to our Precision Buying Service. The ability to investigate and evaluate products, and then price comparison shop is already a powerful combination -- adding money-saving opportunities just makes it even better."

Deja.com users will be able to access Deja e-centives by visiting their private My Deja member page and clicking on the link labeled "Deja e-centives," integrated into the left-side navigation bar.

Deja.com now joins Excite@Home, ZDNet, NextCard, theglobe.com, and USATODAY.com as an e-centives, Inc. partner. e-centives' partnerships offer the capability to deliver the right offer to the right consumer at the right time. There are more than 100 participating merchants affiliated with e-centives, including 800.com, Tower Records, Egghead.com and ShopSports.com.

About e-centives Inc.

e-centives, Inc., based in Bethesda, MD, is the leading online direct marketing company that provides personalized incentives technology, services and expertise. The company launched its flagship system, e-centives(TM), in November 1998, and has established relationships with top Internet sites Excite@Home, ZDNet, USATODAY.com and leading merchants such as Tower Records, Egghead.com, Cooking.com, and more than 100 other brand-name retailers. e-centives, Inc. is a privately held company, venture-backed by Friedli Corporate Finance, J.&W. Seligman, Moore Capital, Excite@Home, and MacAndrews & Forbes Group.

About Deja.com, Inc.

Deja.com, Inc. provides two powerful Web-based services - the first Precision Buying Service, and the leading Usenet Discussion Service. With more than 1.7 million unique users, Deja.com is widely known for its franchise in consumer-generated content and its role as a trusted intermediary, brokering reliable, unbiased information on products and online merchants. Deja.com's Precision Buying Service (www.deja.com) is the company's primary offering. It is a full-featured buyer's portal that provides consumers with a complete set of tools and resources for determining what products to buy and where to buy them. The company's Usenet Discussion Service (www.deja.com/usenet) provides easy and fast access to approximately 53,000 Usenet and proprietary discussion forums. Founded in 1995, the company is headquartered in New York City.