360 Group Selects Business Objects for Extranet Marketing Intelligence

Business Wire, March 7, 2000

Business Editors & High-Tech Writers

SAN RAFAEL, Calif.--(BUSINESS WIRE)--March 7, 2000

360 Group, a leading direct marketing company based in San Rafael, Calif., today announced it has agreed to become a Channel Partner of Business Objects (Nasdaq:BOBJ), the world's leading provider of e-business intelligence (e-BI) solutions.

"Since we build and maintain custom marketing databases for our clients, we will be reselling Business Objects to provide them with the ability to access their own database directly for queries, ad hoc reporting, analysis and list pulls," says Ted Shuel, chief executive officer and president of 360 Group. "After researching competitive options to provide our clients with data access, we determined that Business Objects is our 'tool of choice.'"

As a Channel Partner of Business Objects, 360 Group plans to bolster extranet services to their clients with WebIntelligence(R), the Business Objects thin-client tool for query, reporting and analysis.

360 Group's full range of services include strategic planning, targeted media and list planning and buying, creative and production services, response management, customer database development and management, and analytic services. Current clients include BabyCenter, Barclays Global Investors, Kinko's, Inc., Levi Strauss & Co., The North Face, Peet's Coffee and Tea, University of Phoenix, SCORE! and Wells Fargo Bank. For more information, visit the firm's Web site at www.360Group.com.

Note to Editors: Web Intelligence is a registered trademark of Business Objects SA.