JAKKS Pacific Inc. Signs Licensing Agreement With Motorcycle Manufacturer Yamaha

Business Wire, March 8, 2000

Business Editors

MALIBU, Calif.--(BUSINESS WIRE)--March 8, 2000

JAKKS Pacific Inc. (Nasdaq:JAKK) today announced that it has signed a licensing agreement with Yamaha Motor Co., Ltd.

Under the terms of the agreement, JAKKS Pacific Inc. will design and manufacture, under its Road Champs(R) MXS brand, collectible miniature plastic and die-cast replicas of Yamaha's motorcycles, motocross/supercross playsets, and motocross/supercross accessories. The product lines are expected to launch in mid-2000.

In addition to a full line of motorcycles -- including touring, super sport and dual purpose models, as well as motocross and supercross models -- Yamaha manufactures ATVs, sport boats, snowmobiles, and outboard motors. Further information on Yamaha's motorcycles and other products may be found at www.yamahausa.com.

"We are thrilled to partner with Yamaha, one of the leading and most recognized names in the motorcycle industry," stated Jamie Wood, Senior Vice President, Road Champs(R)/REMCO. "Yamaha plays such an important role in the motocross world and we anticipate great response to our Road Champs(R) MXS products that feature the Yamaha name."

JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products, including: action figures and accessories featuring licensed characters, principally from the World Wrestling Federation(R); Flying Colors(R) molded plastic activity sets, clay compound playsets and lunch boxes; Road Champs(R) die-cast collectible and toy vehicles and Remco(R) toy vehicles and role-play toys and accessories; Child Guidance(R) infant and preschool electronic toys, toy foam puzzle mats and blocks, activity sets, and outdoor products; and fashion and mini dolls and related accessories.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking statements. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.